AI chatbot app spending triples in 2024 as people spend more time on phones

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The yearly State of Mobile study from integer system information steadfast Sensor Tower said user spending connected in-app purchases and subscriptions to AI chatbot apps reached 1£893 million

A antheral utilizing ChatGPT connected a mobile phone

Smartphone users besides clocked up 4.2 trillion hours of use, the study said, up 5.8% year-on year

Global spending connected mobile apps featuring generative AI chatbots similar ChatGPT tripled successful 2024, reaching $1.1bn (£893m) successful in-app purchases and subscriptions, according to Sensor Tower's yearly State of Mobile report.

The study highlighted that AI chatbot apps experienced a important surge successful interest, with users spending implicit 7.7 cardinal hours successful these apps, portion apps mentioning "AI" accumulated 17 cardinal downloads.

The accrued availability of AI chatbots, specified arsenic Google's Gemini and OpenAI's ChatGPT, contributed to their increasing ubiquity connected mobile devices successful 2024. The study besides recovered that wide user spending connected in-app purchases and subscriptions reached $150bn globally, a 13% summation from the erstwhile year, with smartphone users logging 4.2 trillion hours of usage, up 5.8% year-over-year.

In contrast, the fig of app downloads declined somewhat to 136 cardinal successful 2024, a 1% alteration from the erstwhile year. In the UK, in-app acquisition gross roseate to $55.1m (£48m) from $24.5m (£20m) successful 2023, with downloads expanding to 30.8 cardinal from 22.5 cardinal successful 2023.

Oliver Yeh, main enforcement of Sensor Tower, said: “Apps proceed to seizure user attention, peculiarly successful non-games. And arsenic consumers walk much clip connected mobile, they are becoming acold much comfy making purchases connected their devices.

“Apps person shifted their monetisation strategies to capitalise connected this accrued attention, uncovering innovative ways to streamline and amended consumers’ integer experience. As we look ahead, we expect to spot much apps experimentation with AI, uncovering caller and originative ways of incorporating the technology.”"

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