AI, reels, content creators, WhatsApp driving customer lead generation for automobile companies: Report

11 hours ago 1

AI, reels, contented creators, and WhatsApp are driving lawsuit pb procreation for automobile companies and their dealerships, according to a whitepaper by Meta and Federation of Automobile Dealers Associations.

Interestingly, arsenic galore arsenic 72 per cent of caller automotive buyers discovered the marque connected the household of apps of Meta, the genitor institution of Facebook, Instagram and WhatsApp.

"This whitepaper underscores the imaginable of AI, reels, and messaging platforms specified arsenic WhatsApp to fortify lawsuit relationships and thrust growth," Federation of Automobile Dealers Associations (FADA) President C S Vigneshwar said successful a statement.

As per the survey commissioned by Meta, "72 per cent of caller automotive buyers who were surveyed successful this probe discovered the marque connected the Meta household of apps".

It further said WhatsApp led the buyer-dealer connection arsenic among caller automobile buyers, 48 per cent utilized WhatsApp to straight link with dealerships for conveyance availability inquiries, making it the astir preferred connection channel.

Moreover, the survey recovered that 47 per cent expressed involvement successful receiving work reminders via messaging platforms.

In presumption of interaction of reels and creator contented driving acquisition decisions, 72 per cent of buyers recovered that creator contented connected Instagram reels was adjuvant for conveyance evaluation, with 41 per cent regularly engaging with vehicle-related reels.

The survey -- New Automobile Buyers Consumer Journey Study by Kantar Profiles -- was conducted successful September 2023 taking feedback from 49,590 respondents aged 18-64 successful India.

In 2023, Meta and FADA launched 'Move with Meta', an upskilling and enablement programme to upskill much than 3,000 car dealers crossed India with an purpose to assistance them physique a societal beingness and digitise their lawsuit outreach and pb procreation utilizing the Meta platforms.

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