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Perplexity is an AI powered hunt engine. (Image Source: Reuters)
Artificial quality hunt startup Perplexity connected Monday launched a buying hub to pull users, successful a bid to beef up its level arsenic it attempts to instrumentality connected Alphabet-owned Google’s dominance successful the hunt motor space.
The firm, backed by Amazon laminitis Jeff Bezos and starring AI chipmaker Nvidia, volition springiness users merchandise cards showing applicable items successful effect to questions related to shopping.
Each paper provides merchandise details successful a ocular format, the institution said.
The caller diagnostic is powered by level integrations including Shopify, which gives entree to caller and applicable accusation connected products from businesses connected the Canadian e-commerce level globally that vessel to the United States.
E-commerce platforms person focused connected employing much AI-powered tools successful an effort to propulsion successful much merchants.
Perplexity’s online shopping-focused rollout includes ‘Snap to Shop’ – a ocular hunt instrumentality that shows products based connected users’ photos of an item.
The features are archetypal launching successful the United States and volition aboriginal grow to different markets, the timeline for which was not specified.
Perplexity is besides introducing a ‘Merchant Program’ to let retailers to stock merchandise accusation with the company.
The startup is raising caller concern that would worth it astatine $9 billion, Reuters had reported earlier successful November.
Perplexity has been looking to grow its offerings, with OpenAI present a nonstop rival aft the generative AI pioneer added a acceptable of caller hunt functions to ChatGPT.
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