Apple's new iPhone 16 is more expensive in UK than in the USA

Although crammed afloat of caller features, Apple's newest exemplary of its flagship telephone costs importantly much to acquisition successful the UK than it does successful the United States

The iPhone 16 has present launched successful the UK but Apple has faced disapproval for charging Britons much than US customers for the aforesaid product.

Released connected September 20 and costing £799 for the cheapest 128gb model, it has been billed by Apple arsenic the astir almighty yet. New features for the gadget see Apple Intelligence, which volition let users to make a movie from photos and videos with a elemental punctual and edit unsmooth notes into cleanable text.

There are upgrades to the camera including a dedicated button, portion the Visual Intelligence relation volition let users to person accusation connected a photograph they person taken.

New tech does not travel inexpensive - but Apple has faced disapproval for continuing to complaint Britons much than US customers for the aforesaid product. Across the pond, the telephone starts from $799, which works retired astatine astir £600in sterling. In the UK determination is simply a important disparity fixed the merchandise starts from £799.

This is usually the lawsuit owed to the merchandise being typically much costly present owed to taxes and speech rates. However, adjacent aft removing VAT, which isn't charged successful the US, the caller UK handset would inactive outgo conscionable nether £666, which means British consumers are inactive paying implicit the odds.

Russell Gous, editor-in-chief of transportation complaint tract TopMoneyCompare, said: "UK customers volition beryllium wondering wherefore they're again paying a hidden 'Apple tax’. Apple whitethorn warrant this by focusing connected terms stability, ensuring consumers aren’t affected by speech complaint fluctuations."

"However, this attack seems to disproportionately interaction UK customers, who often wage much adjacent erstwhile the lb is strong. UK customers merit transparency and fairness successful pricing. With each caller launch, this disparity becomes harder to ignore."

Apple were contacted for comment.