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An Apple Vision Pro is displayed astatine its motorboat successful Singapore June 28, 2024. (REUTERS)
Apple, opens caller tab has sharply scaled backmost its Vision Pro accumulation since aboriginal summertime and could halt making the existing mentation of the mixed world headset by year-end, The Information reported connected Wednesday, citing radical progressive successful gathering its components.
Sales for the instrumentality person been waning aft archetypal enthusiasm pursuing its motorboat successful February, owed to the headset’s hefty terms tag and contention from cheaper options, including Meta Platforms’ opens caller tab Quest.
While Apple’s Vision Pro starts astatine astir $3,500 successful the U.S., Meta’s Quest 3 headset has a terms tag of astir $500.
According to the Information report, employees astatine 3 Vision Pro suppliers person truthful acold built capable components to marque betwixt 500,000 and 600,000 headsets. One of the employees said their mill suspended accumulation of Vision Pro components successful May.
Apple successful caller weeks has besides told the device’s assembler, Luxshare, that it mightiness request to upwind down its manufacturing successful November, the study said, citing an worker astatine the manufacturer.
The iPhone shaper did not instantly respond to a Reuters petition for comment. The Information had reported successful June that Apple was moving connected releasing a much affordable Vision merchandise with less features earlier the extremity of 2025 and suspended enactment connected its adjacent high-end headset.
Apple launched the Vision Pro successful planetary markets earlier this twelvemonth to reinvigorate request astatine a clip erstwhile it rushes to incorporated artificial quality into its flagship mobile devices to get up of rivals.
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