Audi unveils new logo with major change days after Jaguar slammed over ‘woke’ EV rebrand… and fans are divided again

AUDI has unveiled its caller logo with large changes a specified fewer days aft Jaguar was slammed implicit the "woke" EV rebrand.

The car marque has divided drivers done its motorboat of a caller sub-brand which gets escaped of the iconic 4 rings logo.

The German premium conveyance shaper has announced a caller concern with SAIC - a Chinese motoring giant.

This collaboration is to merchantability a abstracted scope of Audi models wrong the market.

The sub-brands archetypal uncover shows the exemplary featuring a marque caller logo - not with 4 rings.

China has the largest caller car marketplace worldwide with astir 26 cardinal models sold successful 2023 - and Gernot Döllner, CEO of Audi, has shared his excitement for the sub-brand.

He said: "The automotive manufacture is undergoing the largest translation successful its history.

"With our partnerships successful China, we are playing a decisive relation successful this transformation."

Audi are precise acquainted with the car marketplace successful China, having sold its cars determination since 1988 aft opening a declaration with First Automobile Works (FAW).

Here they became the archetypal institution to import luxury cars to the brand.

Now the caller Audi sub-brand looks to merchantability unsocial models with its plan to younger motorists.

The institution pointed retired the further driver-assistance exertion successful examination to models successful Europe arsenic China is presently enforcing less restrictions connected autonomous vehicles.

But the caller models are missing the iconic 4 ringing logo that archetypal popped up successful 1932 and alternatively person 'Audi' written crossed the front.

The rings were primitively utilized by Auto Union and were to correspond the 4 German car brands Audi, Chemnitz, DKW and Horch who were each successful an confederation astatine the time.

Users took to Reddit to explicit their thoughts connected the caller Audi look successful China.

One idiosyncratic said: "Honestly? This is hilarious. It's 1 of those things that marque you judge the simulation is existent and the creator is going for maximum silliness.

"Next week: Mercedes launches 'MERCEDES'."

Another commented: "China is simply a antithetic market. There's an Audi A7 L there. I conjecture Audi China knows what it is doing.

"In my opinion, it looks precisely similar 1 of those caller Chinese electrical car brands without property successful their designs."

Meanwhile a 'new' classical Jaguar has been unveiled with a roaring petrol motor - conscionable days aft the British firm's controversial re-brand up of its electrical revolution.

A monstrous mentation of Jag's iconic XJS exemplary has been revealed for the archetypal time, though the marque won't beryllium the ones making it.

Indeed, Berkshire-based car shaper Tom Walkinshaw Racing, known arsenic TWR, is the brains down this precise chill looking XJS Supercat.

The limited-edition beast is simply a modernised instrumentality connected the classical sports car, which Jaguar originally produced betwixt 1975 and 1996.

Widely considered 1 of the astir celebrated Jags, immoderate 115,413 XJS models rolled disconnected accumulation lines successful that clip - and contiguous it's considered a mainstay astatine classical car shows.

"Available to commission" now, the timing of the accomplishment of TWR's XJS Supercat couldn't person travel astatine a much funny play successful Jaguar's 102-year history, arsenic the shaper is successful the midst of 1 of motoring history’s astir outrageous rebrands.

This month, they began the archetypal signifier of their transition by putting a halt to each of their existent models being sold successful dealerships, with lone the F-Pace to beryllium carried implicit into 2025.

This is due to the fact that the steadfast is afloat committed to going all-electric by adjacent year, with a fistful of marque caller models to beryllium released - including a four-door GT that's to beryllium afloat unveiled successful conception signifier adjacent week.

They past sent ripples done the motoring world when they released a caller logo along with a bizarre teaser video that received backlash connected societal media.