Barbet: the beverage redefining connection

When Toronto sisters Katie Fielding and Andrea Grand embarked connected the travel to make Barbet, it wasn’t conscionable astir launching a sparkling beverage—it was astir crafting a solution to a profoundly idiosyncratic experience. The communicative begins successful March 2020, a clip of planetary uncertainty. For Katie, it marked a turning constituent arsenic she faced important wellness challenges with epilepsy. This led her to chopped intoxicant from her fare portion navigating the isolating societal dynamics of a pandemic world.

“Katie often recovered herself holding sodas with juvenile branding oregon overly sugary dealcoholized wines,” 35-year-old Grand recalls. “People perpetually asked her, ‘Why aren’t you drinking?’ It was specified a idiosyncratic question, and she often felt excluded from societal moments. That’s erstwhile the thought for Barbet began to instrumentality shape.”

The sisters acceptable retired to make a sparkling beverage that didn’t conscionable capable a gap—it redefined it. Barbet offers much than refreshment; it invites inclusion. “We wanted to destruct the question of ‘Why aren’t you drinking?’ and regenerate it with ‘What are you drinking?’” Grand explains.

Barbet’s lineup is thing but ordinary. Each portion features 3 cautiously paired ingredients, striking a equilibrium betwixt nostalgic and modern flavour profiles. From cucumber-pineapple-lavender to unexpected combinations similar jalapeño-infused blends, each sip is an adventure. “We went for full-flavour beverages that basal retired successful a competitory market,” Grand says. “Each tin delivers a sensory experience—from the vibrant determination and striking aroma to the sensation itself.”

The packaging, too, is simply a speech starter. Inspired by the intoxicant industry, Barbet’s bold stripes and contrasting colours marque it a ocular standout. This intentional plan reinforces the brand’s ngo of transportation and community.

Challenges and Triumphs

Barbet officially launched successful December 2021 with 2 retail accounts and a tiny Instagram following. The maturation since has been remarkable, but not without challenges. “Scaling accumulation and navigating proviso concatenation disruptions during a pandemic were tough,” Grand admits. “And breaking into the market space—it’s 1 happening to get connected the support but different to get disconnected the shelf.”

Despite the hurdles, Barbet’s interaction has been undeniable. Early partnerships with restaurants, country stores, and autarkic grocers laid a beardown foundation, and the marque continues to expand. Recently, Barbet joined Sobeys’ section program, opening doors to 78 Ontario locations.

A Sisterly Bond

Building a concern with her sister has been a unsocial acquisition for Grand. “The spot we person arsenic household is thing you can’t replicate,” she says. “Open connection has been cardinal to navigating challenges and increasing the marque together.”

Community astatine the Core

At Barbet, assemblage and inclusivity are central. The marque donates 3 cents per tin to grassroots charities, supporting causes similar canine rescue, pistillate empowerment, and biology sustainability. “From time one, we’ve progressive our assemblage successful decision-making, whether it’s flavour profiles oregon tastings,” Grand shares. “It’s astir creating a merchandise that feels arsenic inclusive arsenic the values down it.”

Looking Ahead

The aboriginal is agleam for Barbet. The caller motorboat of their 4th flavour, Deep Dive, marks an breathtaking milestone. “It’s been 3 years since we introduced a caller product, and the effect has been amazing,” Grand says. The marque besides aims to grow its nationalist presence, bringing Barbet to much provinces and beyond.

For those looking to effort Barbet, the products are disposable online astatine drinkbarbet.com and astatine prime retailers crossed Canada, including Summerhill Market and Healthy Planet. “Barbet is your plus-one for immoderate occasion,” Grand says. “Whether you’re hydrating, celebrating, oregon conscionable enjoying a moment, there’s ever an other spot astatine our table.”

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