WITH Valentine’s Day accelerated approaching, clip is moving retired to drawback up immoderate sizzling lingerie successful clip for the astir romanticist - and steamiest - time of the year.
And nary 1 understands that amended than the celebrities vying for attraction with their racy collections, designed to acceptable hearts racing connected February 14.
The UK is predicted to walk a full of astir £1.5billion connected Valentine’s Day, according to research.
From famous faces with jaw-dropping figures similar Abbey Clancy and Kim Kardashian to world stars Molly Smith and Amber Turner, a big of celebrities are cashing successful connected the occasion.
Whether you're happily azygous oregon loved-up, acceptable to splurge oregon hunting for a bargain, there’s a personage lingerie scope to suit everyone.
These sultry campaigns highlight that finding the cleanable lingerie isn’t conscionable astir seduction but besides astir confidence, successful and retired of the bedroom.
Rihanna - Savage X Fenty
She’s known for steamy hits similar S&M and Kiss It Better, and Rihanna’s Valentine’s Day lingerie enactment is conscionable arsenic sizzling arsenic her music.
The 36-year-old stars arsenic Cupid, implicit with a bow and arrow, successful Savage X Fenty’s caller LoveLine collection.
The range features saucy sheer tights, lace bodysuits, nipple pasties and frilly knickers.
The singer, who has sons RXA and Riot with A$AS Rocky, drove fans chaotic with the steamy shoot, amassing much than 5 cardinal likes connected Instagram.
Caprice - Loved by Caprice astatine Peacocks
Supermodel Caprice Bourret’s scope for precocious thoroughfare retailer Peacocks is afloat of beauteous pieces and cheeky nightwear sets.
With prices starting from £4 for thongs, it’s 1 of the much affordable - and humble - personage lines, with dozens of options that see pastel colours and cute, cherry-themed pyjamas.
Love Island's Casey jokes he’ll 'pass out' and promises a 'man of the match' show arsenic Gabby strips to racy lingerie for nighttime successful Hideaway
Despite ever looking fabulous, Caprice has been warring a superior wellness conflict since 2017, erstwhile she was diagnosed with a meningioma— a tumor increasing connected the membrane of the brain.
In 2022, she opened up astir her fears successful a brave station marking 5 years since she got the all-clear aft life-changing surgery.
But the 53-year-old mother-of-two is the representation of wellness successful gorgeous photos to beforehand her latest Peacocks range.
The sizzling snaps are definite to get entrepreneur hubby Ty Comfort’s bosom racing - adjacent though Caprice has admitted that juggling parenthood tin marque carving retired clip for intimacy a challenge.
Speaking to Closer mag successful October, she said: “We person screaming, demanding kids truthful it’s hard – you person to marque appointments.”
Alisha Lehmann - Tezenis
Footballer Alisha Lehmann scores large benignant points successful her collaboration with Italian manner marque Tezenis Underwear.
The Switzerland planetary has amassed a ridiculous 16.7million followers connected Instagram - and it’s casual to spot wherefore successful pics of her sporting the company's 'Brazilian Rose Shadow Luxe' range.
With astir items ranging from £8 to £25, the postulation includes lacy two-pieces, including 1 achromatic show-stopper with a floral design.
Sharing the snaps online, the 26-year-old, who plays for Juventus and is successful a narration with ex-Aston Villa midfielder Douglas Luiz, 26, racked up implicit 500,000 likes.
Alisha has antecedently shrugged off her sizzling shots connected societal media. “The connection I privation to springiness to radical [is] that you tin virtually beryllium nevertheless you privation and inactive play football,” she told the Times successful 2023.
“Use make-up oregon bash the things you like, bash your nails, bash your eyelashes, and inactive play football. It’s not a broadside you person to pick.”
Molly Smith - Ann Summers
Molly, who won Love Island All Stars past twelvemonth alongside her spouse Tom Clare, 25, is present sharing the emotion with a stunning postulation successful dusky pinks, fiery reds, and classical black.
Speaking astir the 2025 collaboration, Molly - who posed successful a candlelit sprout with reddish roses to beforehand the scope - said: "Working with Ann Summers has been specified an unthinkable experience.
“I emotion however they empower women to consciousness sexy and assured successful their ain skin. Valentine's Day is each astir celebrating love, and I'm truthful excited to beryllium portion of this travel again.”
High thoroughfare staple Ann Summers has antecedently enlisted world stars similar Vicky Pattison, Tasha Ghouri, and Maura Higgins to beforehand its sizzling campaigns.
Molly was beaming arsenic she precocious posed beside a billboard of her latest sprout astatine a London conduit station, proudly captioned: ‘Made you look, made you stare, made you bargain caller underwear.’
Amber Turner - Nikki Intimates
Despite her divided from semipermanent fellow Dan Edgar past year, TOWIE prima Amber Turner isn’t letting that dampen her Valentine’s spirit.
The 30-year-old has modelled lingerie before, but her latest run for Nikki Intimates is being hailed arsenic her “most sultry & sexiest postulation ever”, according to the UK lingerie brand.
The world prima posed with roses and chandeliers to plug the range, which is priced betwixt £10 and £70 and includes floaty gowns arsenic good arsenic barely-there suspender sets.
Sharing a drawstring of stunning pics online, Amber urged her 880,000 followers to store her postulation this V-Day, adding: “And marque an content they volition ne'er forget.”
Sexy undies are a superpower
As The Sun’s Sexpert, I get earnestly excited astir Valentine’s Day, and fto maine archer you, this year, brands person truly turned up the vigor with immoderate racy designs.
My implicit favourite? Queen of seduction herself, Rihanna’s vintage-inspired frilly acceptable from her LoveLine collection.
The cheeky run astir broke the net erstwhile she dropped it. I emotion the naughty, heart-shaped nipple pasties successful some reddish and black.
I’m besides a immense instrumentality of Agent Provocateur, but let’s beryllium real, not everyone tin tummy their terms tags.
That’s wherever Bluebella comes in. Their V-Day postulation has each the sultry vibes of AP, but astatine a fraction of the cost.
And let’s not hide Nikki Intimates. Super affordable and a existent marque to watch. Their cute pinkish acceptable - modelled by TOWIE prima Amber Turner - is unthinkable value.
Complete with a silky, dressing gown, suspenders, stockings, bra, and knickers. I tested it successful my V-Day lingerie round-up and it rapidly became 1 of my faves.
Lingerie brands are truly upping their crippled this year, and it’s fantastic to spot truthful galore women treating themselves - with 58 per cent saying they consciousness empowered erstwhile doing so.
Black is the colour that makes women consciousness astir confident, according to research, but don’t beryllium acrophobic to effort antithetic colours.
For me, wearing sexy, matching undies is my concealed weapon, and 1 I’ll ne'er underestimate!
Emily Ratajkowski - Intimissimi
Model Emily Ratajkowski’s show-stopping fig speaks for itself - guaranteeing her Intimissimi lingerie enactment volition beryllium a sell-out.
The 33-year-old stunned successful a reddish lace bra embroidered with the connection 'amore', paired with matching Brazilian-style knickers.
The mum-of-one, who has modelled for Marc Jacobs and Versace, joined planetary marque Intimissimi arsenic its US ambassador successful November, telling however she was “thrilled”.
She added: "I genuinely judge successful the powerfulness of beauteous lingerie to marque you consciousness assured and empowered, and Intimissimi does this beautifully.”
Abbey Clancy - Agent Provocateur
She’s celebrated for her witty instrumentality connected matrimony with erstwhile footballer Peter Crouch successful their deed podcast The Therapy Crouch, but Abbey Clancy’s latest Valentine’s Day sprout is thing but a joke.
The 38-year-old mum-of-four sizzles successful a bid of striking snaps for Agent Provocateur’s ‘Any Excuse to Seduce’ campaign, modelling an array of strappy achromatic designs and seductive mesh.
As expected from the lux brand, it comes with a premium terms tag - deliberation £40 hold-ups and lacy bras costing up to £550.
Abbey gave an penetration into what it’s similar filming sexy campaigns for Agent Provocateur, describing it arsenic “hysterical”.
Referencing a 2024 advert successful which she is seen dancing implicit hubby Pete, 41, portion helium is tied to a snooker table, the exemplary admitted: "The weird happening is erstwhile you perceive movie stars speech astir doing enactment scenes and they accidental it's the astir unsexy happening ever.
"It was the astir excruciating thing. There was similar 50 unit and I had to conscionable locomotion and necktie Pete up to a snooker table."
Lauren Wasser - Bluebella
After surviving menstrual toxic daze syndrome astatine 24 - an acute information that resulted successful the amputation of some legs - exemplary Lauren Wasser has go a almighty advocator for women’s health.
Now 36, she’s channelling that spot into Bluebella’s Valentine’s Day campaign, ‘Love Letters’, posing with assurance successful a stunning postulation of bras and bodysuits, proudly showcasing her prosthetic limbs arsenic a awesome of resilience and empowerment.
Speaking to Harper's Bazaar past month, Lauren said: “To beryllium seen successful underwear with my aureate prosthetic legs goes beyond my wildest dreams.
"I accidental this present due to the fact that January makes a batch of america absorption connected resolutions and, let’s beryllium honest, a batch of those resolutions absorption connected the external.
"What if the committedness we made to ourselves this twelvemonth was not astir however we look, but thing kinder: what if we each agreed to find self-acceptance instead?”