“Taken retired of context, a shot garment is an unremarkable garment,” notes Alex Ireland successful his publication Pretty Polly: The History of the Football Shirt.
“But erstwhile enactment into the discourse of its on-pitch appearances, it is transformed into a precious, nostalgia-soaked relic.”
Ireland’s summation of a shirt’s meaning is spot on. Everyone remembers their precise archetypal shot garment - often a hand-me-down from an older sibling - the fuzz of static successful their hairsbreadth arsenic they propulsion the expensively-priced garment made from inexpensive cloth implicit their head. Even those who don’t bargain into the cult of the shot garment arsenic a manner accessory tin archer you successful infinitesimal item the garment their players wore during important moments successful a club’s history, oregon successful their narration with the beauteous game.
It's hard to reason that Chelsea isn’t a nine of large value successful the changing look of English football, adjacent if, arguably, that past and its bequest has not been wholly positive.
Despite a important play without overmuch to observe connected the pitch, the club’s fortunes were turned connected their head, and on with them the full game, aft Russian oligarch Roman Abramovich became its bulk shareholder successful July 2003.
While Abramovich nary longer owns the club, helium arguably opened a Pandora’s container of wealthiness and presumption attached to shot clubs, the effects of which person not been reversed. Perhaps we are starting to spot this manifest successful much affirmative ways, similar Ryan Reynolds and Rob McElhenney’s ownership of Wrexham F.C., but for each Wrexham determination volition beryllium a Newcastle United.
Culturally speaking, the club’s garment – erstwhile associated with the hooliganism that blighted the crippled successful the 1980s – had its representation rehabilitated by reasoning man’s Brit Pop legend, Damon Albarn, successful the ‘90s, done to becoming a staple successful US-based Premier League fans of the ‘10s.
Ups and downs astatine this nine consciousness constant. With its caller merchantability starring to yet different play of turbulence, a managerial merry-go-round, and a radical of bare fresh-faced clubs challenging for those all-important top-four spots, who knows wherever their garment volition instrumentality them next.