Press images
Whilst the struggle betwixt sustainability and manner is obvious, buying with a much conscious mindset from brands that springiness thing backmost is much important than ever - particularly present buying with an eco-conscious twist doesn’t mean you’re constricted successful choice.
The terminology tin get tricky, with words similar ‘ethical’, ‘sustainable’, and ‘responsible’ being bandied astir left, close and centre, but effort to not get excessively bogged down successful the jargon. Broadly speaking, brands that instrumentality into relationship their interaction connected the environment, societal issues, and workers' conditions are the ones to look retired for arsenic good arsenic those that connection charitable donations with each purchase.
Perhaps it’s Asket, who person afloat transparency connected their manufacturing process, from the CO2 emissions to the root of the fabric, Re/Done, who usage landfill-destined covering to make unsocial luxury pieces, oregon House Of Sunny, an autarkic statement that creates constricted runs, often utilizing a pre-order system, to minimise discarded - immoderate the sustainable direction, investing successful pieces from brands minimising their footprint connected the satellite is the mode to go.
And it’s important to bash your probe - with sustainability arsenic a sales-boosting keyword, it’s casual to autumn prey to those who are masters successful greenwashing, appearing sustainable to conscious shoppers with nary existent substance to their claims. Look retired for authoritative sustainability reports for reassurance connected their practices - oregon if thing appears vague oregon uncertain, don’t beryllium acrophobic to scope retired straight for immoderate clarification.
You don’t request to bargain new, either. With vintage shops, charity shops, and rental services galore, investing successful circular manner has ne'er been easier - and is adjacent making moves to regenerate the accelerated manner powerhouses - each you request to bash is look astatine the sponsor of Love Island 2022, eBay, successful spot of their accepted partners, to spot that buying pre-owned is connected the up.
So, to prevention you the legwork, we’ve enactment unneurotic a useful usher of brands that acceptable the liable measure without compromising connected style, with options for some men and women.
Happy guilt-free shopping!
Best sustainable manner brands astatine a glance:
- Best for afloat transparency and traceable fabrics: Asket
- Best for luxurious basics: CDLP
- Best for verifiable c negativity: Sheep Inc
- Best for an expansive offering of wonderfully stylish and sustainable clothes: Everlane
- Best for decorator sustainability: Daniel W. Fletcher
- Best for one-of-a-kind pieces: Re/Done
- Best for groovy Y2K-inspired silhouettes and Seventies aesthetics: House of Sunny
- Best for eventual comfort: Pangaia
Asket
Asket
Best for: full transparency and traceable fabrics
- Price range: £40-£125
- Size range: Men's - XS-XXL, Women's - XXS-XXL
It doesn’t get immoderate much sustainable than Asket. Not lone does the marque connection afloat transparency, including accusation connected CO2 emissions, nonstop outgo for each garment, and traceable fabrics, but it besides commits to a lifecycle work to promote caring for, repairing, and disposing of garments responsibly - and to apical it off, the pieces are timeless classics that volition ne'er spell retired of fashion, truthful you tin support them successful your wardrobe for years to come.
From denim to jersey, cashmere to merino wool, the marque uses sustainable fabrics to make a scope of well-made wardrobe staples for men and women. Starting the travel backmost successful 2015 successful the hunt for the cleanable men’s T-shirt, they’ve since grown by astir 3 to 4 wardrobe essentials per year, including the overshirt, the pique polo, and the modular jeans.
CDLP
CDLP
Best for: luxurious basics
- Price range: £19 - £418
- Sizes: XS - XXXL
If you’re successful the marketplace for basics, loungewear, underwear oregon swimwear which doesn’t outgo the earth, caput to CDLP.
From the premium fabrics which are crafted utilizing sustainable textiles similar integrated fabric oregon lyocell made utilizing eucalyptus wood pulp to the accumulation process with small-scale, family-run factories successful Italy and Portugal, the Scandi marque minimises it’s biology footprint arsenic overmuch arsenic imaginable crossed the board. Beyond that, each and each piece, from the boxer briefs to the bikinis, looks and feels expensive. A win, win.
Sheep Inc
Sheep Inc
Best for: verifiable c negativity
- Price range: £70 - £560
- Sizes: XS - XXL
Winner of Positive Luxury’s ‘Environmental Innovator of the Year’ grant and the archetypal carbon-negative covering brand, Sheep Inc are starring the mode for sustainable fashion.
From designing T-shirts, hoodies, cardigans, and jumpers utilizing ZQ-certified merino wool from regenerative carbon-negative New Zealand-based farms, to creating detachable tags for each garment that fto you hint your jumper backmost to the nonstop sheep that it came from, the statement combines age-old practices with modern technologies to extremity up with first-class knitwear for men and women that you’ll cherish each season. The lone occupation - you’ll privation each colour.
Everlane
Everlane
Best for: an expansive offering of wonderfully stylish and sustainable clothes
- Price range: £90-£200
- Size range: Men's - XS-XXL, Women's - XXS-XL
Creating wardrobe essentials for men and women that person the slightest interaction connected the satellite is Everlane’s MO. The offering is expansive, from prime denim and the cleanable T-shirt, to sleek shirting and comfy knitwear you’ll ne'er privation to instrumentality disconnected - there’s thing for everyone.
The marque has a absorption connected utilizing sustainable materials, similar recycled fibres and integrated cotton, reducing c emissions to go Net-Zero by 2050 (or sooner), and enhancing livelihoods worldwide, including donating $1.4m to money societal and biology efforts and ensuring the factories wage higher than minimum wage. It’s aiming to permission the manner manufacture cleaner than erstwhile it started.
Daniel W. Fletcher
Daniel W Fletcher
Best for: designer sustainability
- Price range: £90-£8,500
- Size range: 38-50
You whitethorn cognize decorator Daniel W. Fletcher for his stint connected Netflix’s Next In Fashion wherever helium reached the final, oregon for his enactment arsenic the originative manager astatine Fiorucci - either way, he’s 1 to watch.
A London-based designer, he’s an adept successful casual luxury - from adept tailoring, and luxe fabrics, to classical silhouettes - and draws connected British culture, existent affairs, and societal issues to pass his thoughtful collections. Originally a menswear marque but offering much womenswear successful each collection, his pieces person a genderless consciousness with a premix of masculinity and femininity.
Known for his usage of leftover fabrics, his signature patchwork method wherever helium uses tiny scraps of fabrics to make an intricate textile that forms the ground of uses jackets, shorts, and blankets, is simply a lawsuit successful constituent of his clever usage of sustainable methods without compromising connected design.
Re/Done
Re/Done
Best for: one-of-a-kind pieces
- Price range: £95- £400
- Size range: W23 - W32 / XS-L
If you’re into one-of-a-kind pieces that battalion a sustainable punch, look nary further than LA-based marque Re/Done, which takes the aged and makes it caller again. From transforming vintage Levi’s into modern designs, to reinterpreting iconic G.H.Bass loafers utilizing cautiously sourced fabrics, the statement is simply a maestro successful reimagining practice American pieces.
It’s a marque that has been mounting an illustration for the manner manufacture since 2014 by diverting implicit 240,000 garments from landfills, starring the mode successful recycled T-shirts with a collaboration with Hanes, and much precocious launching Re/Sell to let customers to springiness pre-loved Re/Done pieces a 2nd life. Not to mention, the statement besides donates to countless charities, and places value connected manufacturing responsibly arsenic good arsenic connected the wellbeing of its employees.
House Of Sunny
House Of Sunny
Best for: groovy Y2K-inspired silhouettes and Seventies aesthetics
Price range: £40-£300
Size range: XS-3XL
Wavy prints, Y2K silhouettes and a Seventies aesthetic - mash it each unneurotic and you’ve got the hype astir Gen Z favourite, House Of Sunny. Founded successful 2011, the brand’s present each implicit your Instagram feed, amassing an awesome implicit 613k followers successful the decennary since - and it’s wide to spot why.
From the agleam colours to the bold designs, not to notation its liable manufacturing practices, including the usage of sustainable fabrics, a pre-order system, and the usage of leftovers to marque accessories ensuring zero waste, the statement has each of the desirable credentials for the sustainably-minded younger procreation - and it’s affordable terms constituent means it’s accessible for everyone.
Pangaia
Pangaia
Best for: ultimate comfort
- Price range: £25 - £625
- Sizes: XXS - XL
Sizes: XS - XXL Pangaia is trail-blazing erstwhile it comes to science-based improvement of sustainable materials. Fabrics scope from FLWRDWN, a down-fill worldly made from a operation of wildflowers, a biopolymer and aerogel utilized to capable puffer jackets, to C-FIBER, a jersey fabric alternate that combines eucalyptus pulp and seaweed pulverization for a water-saving and energy-efficient textile.
Whether you’re successful the marketplace for a prime T-shirt, activewear, boxy tailoring, oregon a tracksuit, there’s thing for everyone - and each garment comes successful conscionable astir each colour.
Omnes
Omnes
Best for: sustainably-produced style
- Price range: £20-£85
- Size range: 6-20
Perhaps 1 of the lone officially climate-positive manner brands which nutrient covering astatine an affordable price, Omnes has been taking strides to pb the high-street manner assemblage and e-commerce satellite into a amended future. Having partnered with Earthly to measurement their c emissions per head, Omnes is dedicated to going beyond c neutrality by contributing 110 per cent of their wide c footprint.
Yet Omnes is besides alert that c offsetting isn’t the sole solution. The marque is making further efforts to guarantee the full accumulation process is some ethical and sustainable – a process which you tin work much astir here.
If you’re looking for flouncy yet understated dresses alongside funky, summer-ready co-ords – Omnes is the website for you. They’ve adjacent got a dedicated wedding play edit, done which you tin store for the chicest, silkiest and sexiest gaffe dresses. We besides peculiarly emotion that this marque provides the enactment to store by worldly – whether you’re into eco-friendly viscose, recycled polyester oregon deadstock fabrics, filter your hunt to find what’s champion for you.
Who said sustainability couldn’t besides mean affordability? Omnes surely didn’t.
Unfolded
Unfolded
Best for: commitment to causes beyond sustainability
- Price range: £20-£50
- Size range: 6-24
A wonderfully sustainable, waste-reducing brand, Unfolded works with existing customers to plan each point to guarantee that apparel that they cognize you'll emotion are the lone ones to deed the integer shelves. Made-to-order, Unfolded ensures that they lone nutrient garments that are really wanted and needed. What's more, each bid helps money a child's acquisition successful the communities wherever the apparel are made acknowledgment to the brand's partner, Pratham.
BITE Studios
BITE Studios
Best for: sustainably-produced style:
- Price range: £90-£900
- Size range: XS-XL / 4-14
Meaning ‘By Independent Thinkers for the Environment’, it’s wide to spot that Stockholm and London based marque BITE is committed to creating apparel responsibly with arsenic small interaction connected the satellite arsenic possible. The designs are pared down, classic, and ace chic, with a absorption connected utilizing apical prime sustainable materials to make a capsule wardrobe that volition basal the trial of time.
For its full collections, 96 per cent of the fabrics utilized are from recycled, organic, oregon low-impact origin, meaning each portion is created with the lightest biology footprint. Even better, you tin nonstop backmost immoderate unwanted garments for a 20 per cent refund of its selling terms done BITE buyback, meaning the marque tin widen the lifespan of textiles that could different extremity up successful landfill.
Aligne
Aligne
Best for: versatility
- Price range: £90-£400
- Size range: 6-22
For easy-to-wear, versatile, and well-made apparel astatine a large terms point, Aligne is the spot to go, whether you’re successful the marketplace for knitwear, denim, dresses, oregon outerwear. The champion part? The full ethos is built astir ethical practices.
Each plan is made from astatine slightest 50 per cent sustainable materials and implicit fractional of the postulation is 100 per cent sustainable, portion it stresses the value of regulating the spouse factories. The statement ensures workplace standards and conscious methods similar zero waste, waterless production, and renewable vigor are used, adjacent down to the packaging which is made utilizing recycled fibres.
Nobody’s Child
Nobodys Child
Best for: transitional pieces
- Price range: £28-£90
- Size range: 4-18
Nobody’s Child offers transitional pieces that are designed to beryllium worn clip and clip again and not extremity up successful the landfill, from floaty floral dresses to boxy tailoring to cosy knitwear.
Fabric prime accounts for up to 80 per cent of a garment’s societal and biology footprint, truthful the brand’s absorption is connected sourcing materials that are made utilizing much sustainable fibres and uncovering factories that guarantee bully moving conditions and manufacturing processes.
Encouraging you to store with a conscience, the marque has created initiatives to trim textile discarded specified arsenic creating collections successful tiny quantities, repurposing leftover cloth arsenic good arsenic donating unused cloth to up-and-coming designers to enactment the adjacent generation.
Stine Goya
Stine Goya
Best for: dopamine dressing
- Price range: £100-£400
- Size range: XS-L
Since founding her eponymous statement successful 2006, Stine Goya has been spreading joyousness with vibrant colours and hand-painted prints that inject assurance into the lives of her loyal instrumentality base. The collections are categorised by sparkly two-pieces, agleam knitwear, and optimistic outerwear.
The marque has a committedness to sustainable practices, from reducing discarded and sourcing liable fabrics, similar recycled polyester and integrated cotton, down to the plan of the caller store they’re opening successful London which has been thought up successful collaboration with plan duo Wang & Söderström, who usage 3D printed elements and responsibly sourced materials.
Lisa Says Gah
Lisa Says Gah
Best for: effortless, autarkic benignant
- Price range: £70-300
- Size range: XS-3XL
Purveyors of cool-girl sustainable and ethically made garments, Lisa Says Gah is an LA-based one-stop-shop for each things stylish and environmentally friendly. While the marque has its ain label, you’ll besides find that its location to immoderate of your favourite autarkic labels specified arsenic NIA, GEEL and more.
L'Estrange London
L'Estrange London
Best for: a versatile, capsule wardrobe
- Price range: £49 - £369
- Sizes: XS - XXL
Though traceability and liable fabrics are important astatine L’Estrange London, the main crushed the brand’s considered environmentally affable is its halfway values – buying little and buying better.
Its full scope is designed to beryllium some modular and built to last. So, whether you bargain a large t-shirt, good chopped trousers oregon elemental knitwear, these are pieces that you tin deterioration connected rotation successful immoderate operation for years to come. You could formal head-to-toe successful the London-based statement each time and inactive look great.
Wax London
Wax London
Best for: prioritising sustainable manufacturing
- Price range: £100-£400
- Size range: XS-XXL
London-based statement Wax London creates timeless menswear utilizing cautiously sourced materials and manufacturing processes that person little interaction connected the planet.
The brand’s signature overshirt, for example, is made from a cloth created successful a family-run, hydroelectricity-powered mill successful France utilizing recycled and integrated cotton, arsenic good arsenic sustainably sourced buttons. Like the remainder of the collection, it’s a year-round staple designed with versatility successful caput - whether you’d similar to formal it up for the evening oregon down connected the weekend.
SMR Days
SMR Days
Best for: relaxed dressing
- Price range: £100-£400
- Size range: XS-XXXL
Relaxed dressing is astatine the bosom of SMR Days, with a consciousness of easiness laced done their laid backmost shirts, relaxed suiting, and breezy trousers. Whether you’re connected a vessel successful the Greek Islands oregon having a laid backmost evening astatine home, the brand’s pieces, which are ever made utilizing earthy fibres similar cotton, silk, and bamboo flax, are designed to beryllium thrown connected for an effortless yet stylish ensemble.
Using centuries-old techniques similar bandhani dyeing, ikat weaving, and intricate manus embroidery, the statement has a committedness to moving with Indian artisans to support the past techniques live for the younger generations. What’s more, the factories and producers are certified to supply adjacent wage and harmless moving conditions for their employees.
Love Brand & Co
Love Brand
Best for: protecting endangered and susceptible wildlife
- Price range: £50-£200
- Size range: S-XXL
Love Brand & Co. was founded by Oliver Tomalin successful 2010 with a committedness to protecting endangered and susceptible wildlife. Members of 1% For The Planet, the marque donates a percent of yearly nett gross to money worldwide projects that beforehand human-wildlife coexistance, arsenic good arsenic donating products to communities arsenic a motion of acknowledgment for their important relation successful ensuring a aboriginal for endagered wildlife - astatine the moment, they’re moving with families successful the Assam portion successful India who assistance with elephant conservation.
With stores successful Chelsea, Notting Hill and Barbados, the marque connection a scope of swimwear, polos, t-shirts and linen pieces for men and children. The swimwear is created from recycled integrative bottles with bold prints that instrumentality inspiration from the conservation projects that the statement supports with rhino, tuna and elephant designs.