Carl's Jr. brings back bikini model ads

Eight years aft pivoting connected advertisement strategies, fast nutrient chain Carl's Jr. is bringing backmost its iconic bikini exemplary advertisements for the upcoming Super Bowl.

This year's advertisement features TikTok influencer Alix Earle successful a run for the chain's caller "Hangover Burger." Earle, 24, is presently successful a narration with Miami Dolphins subordinate Braxton Berrios.

Speaking to Fox News Digital, Earle said making the commercialized was "a batch of fun" and that it was changeable successful Hollywood.

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"Just similar seeing a acceptable similar that, it was similar Wistera Lane, which is benignant of an iconic set," she said, referring to the fictional determination of the amusement Desperate Housewives. 

"Just being determination successful wide was like, mind-blowing for me," she said. 

Alix Earle told Fox News Digital that filming the advertisement was "mind-blowing to me."  (CKE Restaurants)

Earle told Fox News Digital she believes her commercialized is simply a "modern twist" connected immoderate of the chain's past work, which featured Paris Hilton, Kim Kardashian, Kate Upton, and Heidi Klum. 

"I deliberation Carl's Jr. is simply a large brand, and they person large burgers – particularly the Hangover Burger – and they've done truthful galore fun, iconic commercials with iconic girls successful the past, truthful it was truly amusive to beryllium a portion of that and benignant of bash it successful a caller way." 

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The advertisement depicts a bikini-top clad Earle walking done a vicinity filled with the remnants of a party.

"Let's beryllium real. Everyone's going to beryllium a blistery messiness aft the large game," said Earle, who is primitively from New Jersey. 

Carl's Jr. volition beryllium giving distant escaped "Hangover Burgers" connected Feb. 10.  (CKE Restaurants)

"Been there. Done that," said Earle. "And I've got conscionable what you request to cure that post-party bug: the Carl's Jr. Hangover Burger," she said. 

The burger contains "egg, treble bacon – yeah, you request that treble bacon – charbroiled beef, hash browns, cheese, and sauce," said Earle, adding "just the mode I similar it." 

As portion of a promotion, Carl's Jr. volition beryllium giving distant escaped "Hangover Burgers" the time aft the Super Bowl for each users of its app who beryllium to the chain's rewards program. 

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Executives from Carl's Jr. praised Earle arsenic idiosyncratic who lives an "unapologetic, bold benignant – overmuch similar the Carl's Jr. brand."

"Alix shares not conscionable the highlights of life, but besides the moments that are a blistery mess, similar the time aft the large game. We wanted a spouse who embraces each aspects of life, and Alix was a earthy fit," said Kara Gasbarro, vice president of originative astatine CKE Restaurants, successful a connection released by Carl's Jr.

The Hangover Burger is "uniquely delicious" said Carl's Jr.  (Don and Melinda Crawford/UCG/Universal Images Group via Getty Images)

"Her fans and followers cognize she loves late-night burger runs and immoderate cure for a amusive nighttime out, making this concern a cleanable match. We're excited astir this uniquely delicious burger and the mode Alix helps america bring this run to life," said Gasbarro. 

On YouTube, galore seemed to person enjoyed Carl's Jr.'s caller advertisement.

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"We’re soooo back! God bless you, Carl!" wrote 1 YouTube user.

Others praised the instrumentality to the chain's aged benignant of advertising. 

It feels similar the 90s again!

"A commercialized with a blistery miss talking astir hangovers and burgers! It feels similar the 90s again! The satellite is healing!!!" said 1 user.

"This is specified a throwback to the aged Carl's Jr ads! I would emotion to spot much commercials similar this successful the future!" said another.

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In 2017, Carl's Jr. announced that they would nary longer diagnostic scantily clad models successful its advertisements, alternatively focusing connected nutrient prime and an all-American image, Fox News Digital antecedently reported.