‘Check your oranges’: Breast cancer awareness ad withdrawn by Delhi Metro after backlash

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breast cancer, Breast Cancer Awareness, Breast crab spam, delhi news, India news, Indian express, existent affairs "DMRC ever strives to beryllium delicate to nationalist sentiments and doesn’t promote immoderate benignant of campaign/activity/display advertizing which is not successful bully sensation oregon successful defiance of prevalent guidelines of advertizing successful nationalist places. The Delhi Metro volition endeavor to guarantee that specified incidents of inappropriate advertizing don’t instrumentality spot connected its premises," it added.

The Delhi Metro Rail Corporation (DMRC) connected Wednesday withdrew an advertisement promoting bosom crab consciousness aft receiving backlash for it connected societal media. The ad, which was commissioned by the YouWeCan Foundation, asked women to “check their oranges”.

X users highlighted the trivialisation of the contented by comparing women’s assemblage parts to fruits. Trinamool Congress MP Mahua Moitra besides took to the societal media level to explicit her disdain for the advertisement campaign. Addressing DMRC’s grip connected X, she wrote, “That’s B-R-E-A-S-T-S, breasts. Say it aloud please. Your ma has them, your wife, your sister, your daughter. Technically you person a brace too. They’re NOT oranges successful lawsuit you haven’t noticed.” Some users highlighted that men tin besides beryllium diagnosed with bosom cancer.

On Thursday, the DMRC posted connected X: “DMRC authorities recovered the contented inappropriate and instantly took superior cognizance of the matter. The said advertisement was recovered to beryllium displayed lone successful 1 bid and was removed astatine astir 7.45 p.m. connected Wednesday.”

“DMRC ever strives to beryllium delicate to nationalist sentiments and doesn’t promote immoderate benignant of campaign/activity/display advertizing which is not successful bully sensation oregon successful defiance of prevalent guidelines of advertizing successful nationalist places. The Delhi Metro volition endeavor to guarantee that specified incidents of inappropriate advertizing don’t instrumentality spot connected its premises,” it added.

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