Cineplex appeals Competition Tribunal’s $38.9M fine over online booking fee

Cineplex has filed an entreaty of a record $38.9-million good for deceptive selling practices imposed against it by the Competition Tribunal.

The institution says it has filed a announcement of entreaty with the Federal Court of Appeal.

It besides says that with the consent of the Competition Bureau it is bringing a question to petition a enactment of the good pending completion of the appeal. Cineplex says it has been granted an interim enactment until the question is heard by the Appeal Court.

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The punishment was portion of a determination the tribunal issued successful September that saw it broadside with the Competition Bureau, which accused Cineplex of misleading theatregoers by not instantly presenting them with the afloat terms of a movie summons erstwhile they bought seats online.

Cineplex began charging an $1.50 online booking interest successful June 2022 to galore customers not enrolled successful its CineClub subscription and Scene Plus loyalty programs, which saw the interest waived and dropped to $1, respectively. It’s a signifier known arsenic drip pricing.

Cineplex has denied the accusations, saying moviegoers are promptly told astir fees they whitethorn look and tin debar them each unneurotic by purchasing seats in-person astatine a theatre.