CNN's shocking low ratings revealed as staff brace for mass layoffs

Legacy media network, CNN, suffered its worst standing successful a cardinal demographic for the archetypal clip successful a 4th of a period arsenic employees fearfulness much layoffs are coming. 

A captious demographic for web quality channels are those aged 25 to 54, and connected Tuesday - a week aft the 2024 presidential election - CNN averaged 61,000 viewers successful that range. 

It was the smallest of assemblage viewers successful that demographic since June 27, 2000, erstwhile Bill Clinton was successful the White House. 

It besides pulled successful atrocious numbers for its daytime programming - shows that tally betwixt 9 americium and 5 p.m. -  with an mean 60,000 viewers successful the demographic connected Tuesday.

This was the worst for a non-holiday week since 2014, according to Fox News.

Overall regular viewership for daytime programming sat astatine 403,000 for the wide outlet, whereas its rival and blimpish outlet Fox News brought successful astir 2.2million. 

Primetime sum - betwixt 8 p.m. and 11 p.m. - besides saw struggling viewership numbers with an mean of 483,000 since Election Day. Fox News brought successful 3.4 million, according to the network. 

CNN's Election Day sum besides waned compared to erstwhile cycles, with a immense downfall successful viewership arsenic it fell beneath MSNBC for the archetypal clip since the institution launched, according to The Hollywood Reporter.

CNN brought successful 5.1million viewers, portion MSNBC had 6.01million. Meanwhile, Fox News led with 10.32million, according to THR. 

During CNN's premier clip shows successful 2022 it saw an mean of 828,000 viewers, importantly down from 2020 numbers, wherever it saw astir 1.8million, according to Pew Research Center.

MSNBC saw somewhat little numbers than CNN, portion Fox News bulldozed the some of them with a 2.1million mean viewers successful 2022 and 3.1 cardinal successful 2020.

CNN's dropping numbers person caused unit to go 'scared and frustrated' astir looming layoffs.

Stars including Jake Tapper and Wolf Blitzer person reportedly been denied raises connected their multi-million-dollar salaries arsenic the biggest names connected the web fearfulness for their futures.

Tapper's wage is presently $3million and Blitzer stands astatine $7million. 

On-screen favourite Chris Wallace besides departed the web earlier this week, though helium insisted that helium did truthful connected his ain terms.

A longtime CNN worker told Fox News that aft quality of the layoffs spread, unit crossed the institution are near feeling 'very bittersweet and profoundly frustrated.'

'Feelings which are pervasive passim the enactment among those who person been present a agelong clip and consciousness a heavy idiosyncratic transportation to having helped physique the organization,' the anonymous staffer added.

News of CNN's fund cuts and layoffs archetypal dispersed aft an explosive study from Puck News, informing that web executives are acceptable to instrumentality drastic enactment to prevention the company's flailing reputation.

Although determination is nary notation of who whitethorn beryllium connected the chopping block, it is feared that the cuts could deed everyone from low-level unit to those specified arsenic Anderson Cooper and his $20million-a-year salary.

'In the adjacent fewer months, I’m told, CNN volition instrumentality different circular of layoffs that volition interaction hundreds of employees crossed the organization,' newsman Dylan Byers wrote Friday, referencing CNN's caller 100-person layoff seen implicit the summer.

The caller circular of firings, the insiders said, volition beryllium much geared toward the accumulation broadside of the institution - but on-screen 'talent' volition beryllium impacted too.

The highest-paid stars see Anderson Cooper - who rakes successful $20million a twelvemonth - Erin Burnett astatine $6million, and rising prima Kaitlan Collins astatine $3million. 

The antheral down the layoffs, they said, is nary different than caller CEO Mark Thompson - the erstwhile New York Times brag brought successful to overhaul the web nether its Warner Bros. Discovery parent.

The aged BBC brag filled the presumption near by then-languishing person Chris Licht this past August, and since then, ratings person fallen much than 20 percent.

Under Licht - a tenure that lasted a small implicit a twelvemonth - the presumption fell from being the most-watched cablegram quality web connected predetermination nights to 1 of the least.

Despite Licht's arguable reign, he appeared to shadiness his erstwhile colleagues earlier this week erstwhile helium spilled to a Yahoo Finance reporter each the things helium thought was incorrect with the manufacture - 1 helium hasn't returned to since his firing successful June 2023. 

On Tuesday, the erstwhile CEO sat down with to sermon however helium thinks bequest media - which includes CNN, though helium did not sanction the institution straight - person mislaid their mode with the American people.

'The facts are that radical person mislaid spot successful bequest media,' helium told Yahoo Finance anchor Seana Smith.

'That's not maine saying that, that's a demonstrable information that has not happened successful the past six months. That is thing that's been happening for a agelong clip and radical are tuning out.'

Licht, who started successful section news, thinks bequest media needs to find a mode to 'reconnect with radical and go applicable successful their lives again.'