Coca-Cola Christmas truck arrives in London as it begins iconic festive tour of UK

The Coca-Cola Christmas motortruck has begun its circuit of the UK, starting things disconnected with a festive halt successful London wherever fans enjoyed a fortunate dip and snacks earlier the famed lorry rolls connected to different towns and cities

The iconic Coca-Cola motortruck has rolled into town, kicking disconnected its annual circuit of the UK.

The festive HGV trundled into London connected Thursday evening nether a canopy of twinkling lights and festive music. In what is present arsenic definite a motion that Yule Tide approaches arsenic depressingly abbreviated days and the ordering of a make-up advent calendar, flocks of fizzy drinks fans revelled successful the glow of the famed lorry.

Many took portion successful a fortunate dip with the accidental to triumph exclusive Coca-Cola merchandise and enjoyed a snack from a festive nutrient motortruck that served up seasonal tastes alongside Coca-Cola Zero Sugar. This year, the Coca-Cola truck's circuit is being carried retired successful enactment of FareShare, the UK’s biggest foundation warring hunger and nutrient waste.

For each idiosyncratic who attended the London halt arsenic good arsenic aboriginal stops connected the Coca-Cola Christmas Truck Tour, the equivalent of a repast volition beryllium donated connected their behalf. Coca-Cola aims to donate the equivalent of up to a full of 1 cardinal meals - oregon £200,000 via FareShare this festive season.

Florence Wheatley, selling manager for Coca-Cola Great Britain, said: “We’re truthful excited to officially kick-start this year’s Coca-Cola Christmas Truck Tour. Coca-Cola has and remains synonymous with Christmas, with galore radical eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to make a small festive magic.

“This year, we’re delighted to proceed our narration with FareShare to enactment its ngo to trim hunger and surplus nutrient waste. We anticipation that each idiosyncratic that attends the Truck Tour not lone experiences the magic of Coca-Cola Christmas, but besides supports FareShare, knowing that the equivalent of a repast has been donated connected their behalf, acting arsenic a small infinitesimal of kindness to guarantee that thousands of radical crossed the state bask a much meaningful Christmas.”

For those incapable to sojourn the Coca-Cola Christmas Truck successful person, from November, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste volition invitation fans to scan on-pack QR codes for the accidental to triumph thousands of festive gifts, including pre-loaded £200 ‘Festive Feast’ acquisition cards. With a packed docket of motortruck circuit stops taking spot passim Great Britain successful the lead-up to Christmas, anxious Coca-Cola Christmas Truck Tour fans tin travel announcements astir the schedule, which volition beryllium made implicit the coming weeks astatine @‌CocaColaGBI (Instagram) and @‌CocaCola_GB (Twitter).

Kirsty Ford, caput of fundraising astatine FareShare, said: “We are truthful grateful to Coca-Cola for their continued enactment for FareShare. These invaluable donations assistance america get good-to-eat nutrient to the radical who request it alternatively than going to waste. Every day, the nutrient we redistribute to a web of implicit 8,000 charities successful each portion helps to fortify communities.

"Coca-Cola’s generous enactment for FareShare is instrumental successful helping radical affected by the cost-of-living crisis. This enactment means charities tin unite much radical done nutrient to signifier connections and entree indispensable enactment services. Thank you for helping FareShare marque the nutrient spell further.”