Coleen Rooney is worth every penny of her £5,000,000 I’m A Celebrity fee

I wasn’t definite I’m A Celebrity… Get Me Out of Here! had overmuch of a aboriginal – and past came Coleen Rooney.

It’s been 22 years since Ant and Dec archetypal dragged 8 celebrities to the Australian rainforest, force-fed them bugs and crowned Tony Blackburn the archetypal ever King of The Jungle.

Somewhat miraculously, it’s been 1 of the biggest tv shows each azygous twelvemonth without ITV truly touching the format astatine each with the objection of the 2021 bid filmed successful Gwrych Castle, Wales, during lockdown.

And past successful 2023, ITV threw a existent curveball which rather rightly near fans furious. The present person of Reform Nigel Farage was fixed the undeserved accidental to deceive the nationalist into believing that speech from his troubling views connected immigration, his assorted questionable values and integral relation successful the disastrous Brexit, helium was conscionable an mean guy.

A twelvemonth connected he’s much almighty than ever. He has a spot successful Parliament and is person of the enactment which whitethorn lone person 5 MPs but was a immense disruption for some Labour and Conservatives astatine the past UK wide election.

Aside from being hugely irresponsible, Farage’s summation to the I’m A Celebrity 2023 line-up stank of desperation. The amusement was becoming progressively irrelevant, ratings were dropping and ITV apt knew its expiry day was looming.

I was doubtful I’m A Celebrity could ever instrumentality to its heyday erstwhile being crowned King oregon Queen of the Jungle was wholly career-changing. When everyone successful the bureau was talking astir past night’s Bushtucker proceedings oregon a clash betwixt 2 stars whose careers mightiness beryllium successful the gutter but their egos are inactive thriving.

Well, if ever determination was 1 pistillate who could revive my involvement successful I’m A Celebrity it’s Coleen Rooney, who is reported to person been paid £5,000,000 to yet participate the jungle aft years of attempts to motion her by ITV, making her the highest paid campy mate of all-time.

And she’s worthy each azygous penny.

Her sanction is 1 of the astir recognisable successful the state since she became a household prima arsenic the young woman of Wayne Rooney, 1 of the astir breathtaking footballers of the noughties. 

At the time, the United Kingdom had WAG-fever, our fascination with the women down the men connected the transportation was astronomical.

But what bash we truly cognize astir Coleen Rooney?

She’s a devoted mother, she’s concern savvy (estimated to person a net-worth of £14million extracurricular of her marriage) and if you transverse her she’ll humiliate you successful the tribunal of nationalist sentiment – and past the tribunal of law. Rebekah Vardy learned that the hard way…

Behind the money-making grin which helped successful making George astatine Asda 1 of the astir fashionable covering brands successful the UK and paved the mode for supermarkets to travel suit with their ain palmy covering lines, Coleen is simply a unit to beryllium reckoned with.

Yes, she’s played the personage game. She did the mag spreads, sold books, appeared connected assorted TV shows and reportedly made £2.5 cardinal selling her wedding photos but implicit the past decennary oregon much Coleen has been comparatively backstage and successful full power of her narrative, sharing capable connected societal media to support her followers invested but not capable that anyone knows the existent her.

She’s not conscionable a large name, who is bound to marque headlines whether she does thing peculiarly news-worthy successful the jungle oregon not, Coleen is genuinely a fascinating personage who has masterfully retained a level of mystique portion ne'er leaving the nationalist consciousness.

Even erstwhile she inspired the word Wagatha Christie, coined aft she exposed Vardy for selling stories astir her by planting fake quality stories connected Instagram, passim their incredibly nationalist feud, Coleen played a blinder by maintaining her soundlessness portion Vardy was seldom acold from an interrogation with a tabloid oregon an quality connected television.

We mightiness deliberation we cognize Coleen, truthful acquainted with her beingness since she was a teenager, but truly we cognize thing astir her going into this I’m A Celebrity. I americium astir definite though, we’re astir to find she’s overmuch much intelligent, lukewarm and sharper than she’s possibly been fixed recognition for.

Wagatha Christie wasn’t conscionable immoderate regular personage feud, it was a full changeable of genius which captured the zeitgeist of popular civilization from the infinitesimal ‘…. it was Rebekah Vardy’ was archetypal posted connected Instagram backmost successful 2020 close until their ludicrously costly proceedings concluded successful 2023, Coleen emerging victorious. 

The pistillate who spearheaded this bonzer moment, which adjacent caught the involvement of snobs who crook their noses up astatine ‘celebrity gossip’, is simply a dynamite booking.

I was acceptable to boycott I’m A Celebrity, arsenic truthful galore others were too. Instead I haven’t been this excited for a motorboat of immoderate celebrity-lead world TV bid – for years.

Coleen mightiness beryllium the biggest draw, but she’s not the lone 1 by immoderate means.

Former X Factor justice Tulisa Contostavlos volition besides beryllium the astir exposed she’s been since she was dropped from the ITV bid pursuing a cruel sting cognition successful which she was alleged to person helped facilitate £800 worthy of cocaine to undercover newsman Mazher Mahmood who was posing arsenic a Bollywood shaper keen to formed her successful a movie with Leonardo DiCaprio.

The N Dubz vocalist became somewhat of an improbable nationalist treasure portion connected The X Factor, with her forthright opinions and awesome assurance for a 22-year-old locking horns with grown men similar Gary Barlow making vile jokes astir her ‘fag breath’.

She’s a fascinating quality who’s had a fascinating brushwood with fame and is different sensational signing by ITV.

And past if rumours are to beryllium believed, Love Island’s Maura Higgins – wide thought of arsenic the champion Love Island contestant of each clip and with bully crushed – volition beryllium entering the jungle arsenic a precocious entry. 

If anyone volition bring play which has been missed connected I’m A Celebrity for years, it is Maura Higgins. She takes nary prisoners and was a beauteous chaos successful the Love Island villa making for unmissable television.

I’m A Celebrity has work the room, spent the indispensable fund to salvage its biggest bid with immoderate immense names and I person nary uncertainty it’s going to work.

I was much than acceptable to disregard I’m A Celebrity arsenic a mediocre world TV juggernaut of the past. Suddenly I americium precise excited astir its future. 

Do you person a communicative you’d similar to share? Get successful interaction by emailing jess.austin@metro.co.uk. 

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