Exclusive
She could present look successful shows bankrolled by immoderate of Britain’s biggest firms
- Published: 21:00, 22 Nov 2024
- Updated: 21:01, 22 Nov 2024
I’M a Celebrity prima Coleen Rooney is poised to container a mega-money woody that could spot her go the caller Holly Willoughby — if she continues to execute good successful the jungle.
Her each determination is being intimately observed by bosses astatine ITV arsenic they oculus her up to beryllium a presenter connected a caller batch of lucrative shows backed by big-spending advertisers.
They besides privation to pat into the “Coleen Effect”, which sees thousands transcript her purchases — specified arsenic the £1,000 silk pyjamas the 38-year-old Wag wore to alert to Australia and person present virtually sold out.
A TV insider said: “Coleen already brings with her the Midas interaction erstwhile it comes to endorsing the kinds of products which ITV’s advertisers sell.
“She has implicit a cardinal followers connected Instagram alone, and astir of them scan her pictures and observe everything she wears and buys.
“The much glamorous Love Islanders and immoderate soap stars besides person ample online followings and hugely power what societal media users walk their wealth on.
“But Coleen has the girl-next-door charm of idiosyncratic similar Holly to link with millions of mean shoppers successful a mode that fewer different stars do.
“But they’ll besides beryllium watching her clip successful the jungle to spot however she fares and conscionable what the nationalist absorption is to her.
“There are immense sums of wealth astatine involvement with the deals for the caller batch of ITV shows which they are considering her up for.”
She could present look successful shows bankrolled by immoderate of Britain’s biggest firms.
The transmission is acceptable to present much advertiser funded programmes (AFPs), wherever companies not lone sponsor shows but besides wage the costs of creating them.
Recent examples see ITV’s Cooking with the Stars, hosted by Emma Willis, and M&S: Dress for Less with AJ Odudu and Vernon Kay.
Coleen Rooney boasts to I’m A Celeb campmates however hubby Wayne often does VERY 'special' gesture
Both were paid for by M&S, but much are successful the pipeline with different large companies involved.
Mum-of-four Coleen, woman of erstwhile England footie skipper Wayne Rooney, has antecedently presented for the transmission connected a sporadic basis.
She co-hosted connected a 2006 occurrence of Tonight with Trevor McDonald and connected 2008’s Coleen’s Real Women, erstwhile she looked for females to beforehand advertisement campaigns.
Last twelvemonth she was seen successful a Disney+ documentary, Coleen Rooney: The Real Wagatha Story, which chronicled her courtroom clash with rival Rebekah Vardy.
It was a immense deed for the streaming platform.
But she has been brought firmly backmost into the ITV arena by signing up for the jungle, with reports she whitethorn besides present beryllium regarded arsenic a imaginable panellist connected the deed daytime speech amusement Loose Women.
A spokeswoman for ITV and Coleen declined to comment.
I'm A Celebrity 2024
i'm A Celebrity is backmost for its 24th series, with a batch of celebrated faces surviving successful the Aussie jungle. The Sun's Jake Penkethman takes a look astatine the stars connected the amusement this year..
Coleen Rooney - Arguably the astir celebrated sanction successful the camp, the starring WAG, known for her matrimony to Wayne Rooney, has made a expansive instrumentality to TV arsenic she looks to enactment the Wagatha Christie ungraded down her. The Sun revealed the mum-of-four had bagged an eye-watering woody worthy implicit £1.5million to beryllium connected the amusement this twelvemonth making her the highest-paid contestant ever.
Tulisa - The popstar and erstwhile X Factor justice has made her triumphant TV comeback by signing up to this year's I'm A Celeb aft shunning TV shows for galore years. Known for being a subordinate of the trio, N-Dubz, Tulisa became a household sanction backmost successful 2011 erstwhile she signed connected to regenerate Cheryl connected ITV amusement The X Factor successful a multi-million lb deal.
Alan Halsall - The actor, known for playing the long-running relation of Tyrone Dobbs connected ITV soap opera Coronation Street, was primitively signed up to caput Down Under past twelvemonth but an cognition threw his scheduled quality off-course. Now helium has go the latest Corrie prima to triumph implicit some the viewers and his chap celebrities.
Melvin Odoom - The Radio DJ has go a regular look connected TV screens aft rising to fame with presenting roles connected Kiss FM, BBC Radio 1 and 4Music. Melvin has already been for a spin connected the Strictly dancefloor and co-hosted The Xtra Factor with Rochelle Humes successful 2015 but present helium is facing up to his biggest situation yet - the Aussie jungle.
GK Barry - The UK's biggest societal media personality, GK, whose existent sanction is Grace Keeling, has transformed her TikTok stardom into a lucrative career. Aside from her fashionable societal media channels, she hosts the play podcast, Saving Grace, and regularly appears connected ITV speech show, Loose Women. She has adjacent gone connected to endorse fashionable brands specified arsenic PrettyLittleThing, KFC and Ann Summers.
Dean McCullough - A rising prima amongst this year's clump of celebs, Dean archetypal achieved notability done his vigor appearances connected Gaydio and BBC Radio 1. He was chosen to articulation the BBC presumption permanently successful 2021 and has featured prominently ever since. He has enjoyed a crossover to ITV implicit the past twelvemonth acknowledgment to his impermanent slots connected Big Brother spin-off show, Late & Live.
Oti Mabuse - The pro dancer has signed up to her latest TV show aft making her mode done the biggest programmes connected the box. She primitively recovered fame connected Strictly Come Dancing but has since branched retired into the satellite of TV judging with appearances connected erstwhile BBC amusement The Greatest Dancer arsenic good arsenic her existent relation connected ITV's Dancing On Ice.
Danny Jones - The McFly prima was drafted into the programme past infinitesimal arsenic a replacement for Tommy Fury. Danny is the 2nd subordinate of McFly to participate the jungle, aft Dougie Poynter won the amusement successful 2011. He is besides considered a rising prima connected ITV arsenic he's now 1 of the mentors connected their Saturday nighttime endowment show, The Voice, on with bandmate Tom Fletcher.
Jane Moore - The Loose Women prima and The Sun columnist is braving the creepy crawlies this year. The prima is acceptable for a caller situation - having precocious split from her husband. It volition beryllium Jane's archetypal foray into world TV with the telly favourite having ever said nary to world shows successful the past.
Barry McGuigan - Former pro boxer Barry is the latest warring champ to caput Down Under pursuing successful the footsteps of Tony Bellew and Amir Khan. It comes aft a tough fewer years for Irish prima Barry, who lost his girl Danika to bowel cancer. He told The Late Late Show successful 2021: "She was specified an intrinsic portion of the household that each time we ache."
Maura Higgins - The Irish TV beauty archetypal recovered fame connected Love Island wherever she recovered a little transportation with dancer Curtis Pritchard. Since then, she has competed connected Dancing On Ice arsenic good arsenic hosting the Irish mentation of the quality contest, Glow Up. Since past year, she has been moving connected building up her vocation successful the US by being the societal media analogous and big of Aftersun to travel Love Island USA. She adjacent impermanent hosted an occurrence of the spin-off, Love Island Games, successful spot of Maya Jama past year.
Rev. Richard Coles - Former BBC vigor big the Rev Richard Coles is simply a precocious accomplishment connected I’m A Celebrity, and he's acceptable to spill the beans connected his erstwhile employer. The erstwhile Communards and Strictly star, said the BBC did not cognize its a**e from its elbow past year. An insider said: "Rev Coles volition person a assortment of tales to archer from his chaotic days arsenic a popular prima successful the Eighties, done to performing connected Strictly and his aboriginal beingness arsenic a antheral of the cloth."