Conor McGregor whiskey brand owner ditches shamed star’s ‘name & likeness’ from brand following civil rape case outcome

CONOR McGregor has suffered different stroke aft the proprietor of Proper No 12 Whiskey said it volition nary longer usage his "name and likeness" to marketplace the drink.

Calls to boycott the Irish fighter's booze and merchandise ranges grew aft a civilian assemblage past week ruled helium “brutally” raped and “battered” Nikita Hand successful a edifice penthouse successful 2018.

And successful the latest development, Proximo Spirits, which bought the McGregor-founded Proper No 12 marque successful 2021, said it is severing each ties.

McGregor had continued to beforehand the whiskey aft the takeover, but successful a connection today, the steadfast said: "Since 2021, Proximo Spirits has been the 100pc proprietor of Proper No. Twelve Irish Whiskey.

"Going forward, we bash not program to usage Mr. McGregor’s sanction and likeness successful the selling of the brand.”

The Rape Crisis Network Ireland was among the groups urging retailers to halt selling McGregor's stout and whiskey aft the civilian case.

And the MMA combatant contiguous saw the Musgrave Group, which operates supermarkets including Centra and SuperValu, propulsion his drinks Forged Irish Stout and Proper No 12 from purchase.

A Musgrave spokesperson told the Irish Sun: “Musgrave tin corroborate these products are nary longer disposable to our store network.”

Musgrave, a household owned company, boasts a web of implicit 1,250 shops nationwide.

Among the McGregor-linked products getting the chop is Forged Irish Stout, a brew marque owned by the erstwhile UFC champion. Proper No 12 Whiskey and Proper No 12 Apple Whiskey is besides being pulled from shelves.

Amid the continuing fallout retired for the fighter's rape case, Musgrave has ordered SuperValu, Centra, Daybreak and Mace stores to delist "all product" associated with the MMA star.

The BWG Foods group, which includes Spar, Eurospar, Londis and XL stores, has besides pulled the products.

REMOVED FROM SALE

Tesco besides confirmed that it volition halt selling the McGregor-linked whiskey.

A spokesperson for the supermarket steadfast said: “We tin corroborate that we are removing Proper No Twelve Whiskey from merchantability successful Tesco stores and online.”

The relation of Costcutter and Carry Out off-licence outlets besides dropped the brands and said: “Barry Group has made the determination to region Forged Stout and Proper 12 from circulation to our web of Costcutter and Carry Out retail outlets. This enactment reflects our committedness to maintaining a retail situation that resonates with the values of our customers and partners.”

It comes aft McGregor was besides dropped from a promo with a video crippled institution yesterday.

DROPPED FROM PROMO

Video games elephantine IO Interactive, which publishes the Hitman franchise, announced it was dropping each contented featuring McGregor successful airy of the ruling.

The combatant plays an assassination people known arsenic 'The Disruptor' successful other contented for the fashionable game.

The Danish steadfast said successful a connection connected Monday: “In airy of the caller tribunal ruling regarding Conor McGregor, IO Interactive has made the determination to cease its collaboration with the athlete, effectual immediately.

“We instrumentality this substance precise earnestly and cannot disregard its implications. Consequently, we volition statesman removing each contented featuring Mr. McGregor from our storefronts starting today.”

COUNCILLOR QUITS PARTY

Separately, a Dublin councillor has quit his governmental party over backlash for showing enactment for McGregor astatine his caller tribunal case.

Philip Sutcliffe, a campaigner successful Dublin South Central for Independent Ireland, was antecedently McGregor’s boxing coach.

Mr Sutcliffe was snapped with Mr McGregor going into the High Court proceeding unneurotic connected Friday, wherever the UFC combatant was recovered liable for rape.

Following disapproval from the enactment for associating himself with Conor McGregor, Mr Sutcliffe announced helium volition tally arsenic a non-party candidate.

OUTCOME OF CASE

Mum-of-one Nikita Hand, 35, was awarded astir €250,000 successful damages past week aft the assemblage ruled she was sexually assaulted by UFC combatant McGregor astatine the Beacon Hotel successful December 2018.

McGregor, who took the basal to assertion helium had consensual sex with Ms Hand, denied each allegations.

But aft six hours and 10 minutes of deliberations, a assemblage recovered successful favour of Ms Hand.

Yesterday the Irish Sun reported how pressure is mounting on the Director of Public Prosecutions to transportation retired a afloat reappraisal of the case.

HOPE FOR REVIEW

The DPP antecedently decided that nary transgression prosecution would beryllium taken against McGregor, 36, who continues to contradict the allegations and has vowed to appeal.

They said determination was “insufficient evidence” and not a tenable imaginable of condemnation — forcing Ms Hand to instrumentality her civilian case.

Politicians are present hoping the DPP will carry retired a afloat reappraisal of the evidence heard during the two-week High Court action.