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As per Hansa Research, cricketers are India's astir fashionable celebrities.
In India, cricket is much than conscionable a sport—it’s a taste phenomenon, profoundly ingrained successful people’s hearts. Cricketers are nationalist icons, often enjoying greater popularity than immoderate actors. As per the Brand Endorser Report 2024 by Hansa Research, cricketers Virat Kohli, MS Dhoni and Sachin Tendulkar person claimed the apical 3 spots successful the ranking of India’s astir fashionable celebrities, leaving down respective apical stars similar Shah Rukh Khan, Allu Arjun and Deepika Padukone, among others.
The Brand Endorser Report 2024 reveals that the cricketers’ power is not conscionable constricted to the cricket field; they person go highly sought-after endorsers, with brands preferring their quality to link with the masses.
Virat Kohli occupies the apical spot successful the Brand Endorser Report 2024, followed by MS Dhoni astatine fig 2 and Sachin Tendulkar astatine the 3rd place. These cricketers person consistently outperformed immoderate of the biggest Bollywood celebrities, including Shah Rukh Khan, Akshay Kumar, and Amitabh Bachchan, who inhabit the fourth, fifth, and sixth positions, respectively.
According to the report, Kohli, who leads the list, has reached this presumption owed to his precocious scores successful assorted large parameters, specified arsenic likeability, popularity, and user involvement successful seeing him endorse products. His relation with imagery traits similar Modern, Youthful, Confident, and Aspirational makes him an perfect spouse for brands targeting a dynamic, young, and aspirational audience. MS Dhoni and Sachin Tendulkar person maintained their fanbase, acknowledgment to their relation with India cricket’s aureate moments.
Ashish Karnad, Executive Vice President astatine Hansa Research, notes, “What sets cricketers isolated is their unsocial quality to link with audiences connected some affectional and aspirational levels. Their travel from humble beginnings to nationalist stardom resonates profoundly with millions, making them ascendant marque endorsers who animate spot among a wide scope of audiences.”
Top 10 Celebrities successful India (2024):
1. Virat Kohli
2. M.S. Dhoni
3. Sachin Tendulkar
4. Shah Rukh Khan
5. Akshay Kumar
6. Amitabh Bachchan
7. Allu Arjun
8. Salman Khan
9. Hrithik Roshan
10.Deepika Padukone
The Brand Endorser Report 2024 provides utile insights to marketers for aligning their products with the close celebrity. By evaluating much than 400 celebrities successful assorted domains, including sports, entertainment, and societal media, the study provides a strategic, data-driven attack to selecting a marque ambassador. Every personage is observed utilizing a unsocial Brand Endorser Score, which is calculated based connected 7 cardinal parameters: likeability, instrumentality following, perception, involvement to see, class fit, and recognition.
The survey was based connected probe conducted connected 4,000 respondents from 36 cities successful India, utilizing online questionnaires. Each personage was evaluated connected the ground of 29 sub-categories wrong broader manufacture categories, giving an overview of their appeal.
Click for much updates and latest Bollywood news on with Entertainment updates. Also get latest news and apical headlines from India and astir the world astatine The Indian Express.
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