Did Jaguar just change the game with a new logo and slogan?

Luxury carmaker Jaguar has unveiled a striking caller logo arsenic portion of a transformative rebranding effort. The updated individuality features a redesigned "leaper" feline emblem and bold selling slogans similar "Delete Ordinary." 

In its announcement, Jaguar described this translation arsenic embodying Exuberant Modernism, a originative doctrine that underpins its renewed vision. The marque shared the logo connected Twitter with the succinct caption, Copy Nothing, underscoring its absorption connected originality.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

On its website, Jaguar elaborated:

“It embraces bold designs, unexpected and archetypal thinking, creating a marque quality that volition bid attraction done fearless creativity.”

The rebranding besides pays homage to Jaguar’s founder, Sir William Lyons, who famously said, "A Jaguar should beryllium a transcript of nothing." The automaker emphasized that its caller individuality recaptures this ethos, rooted successful creativity and uncompromising individuality.

Jaguar’s revamped slogan, Fearless. Exuberant. Compelling. This is Jaguar, Reimagined, sets the code for the brand’s aboriginal arsenic it collaborates with creators crossed the arts to situation boundaries and research caller perspectives.

The translation is expected to people the opening of a caller section for Jaguar, wherever "ordinary" is near down and bold, archetypal reasoning takes the wheel.