Dubai's viral chocolate bar: what it is and where to buy it in London

You mightiness person seen the viral Dubai chocolate bar on your societal media feed. You cognize the thick, brick-like barroom filled with a pistachio-green substance, that looks gooey and sounds crunchy whenever idiosyncratic takes a bite? Yeah, that one.

Dubai’s Fix Dessert Chocolatier “Can’t Get Knafeh Of It” barroom has dispersed similar wildfire connected the internet, similar astir nutrient phenomena.

A TikTok video featuring the kunafa-inspired chocolate barroom has garnered much than 90 cardinal views. This has sparked a planetary inclination arsenic nutrient enthusiasts and contented creators stock clips of themselves tasting the saccharine treat.

The barroom is made of shredded filo pastry (kataifi) and pistachio pick encased successful beverage chocolate. Other flavours see baklava, karak and Lotus Biscoff.

British-Egyptian entrepreneur Sarah Hamouda, 38, is the genius down the bars having founded Fix Dessert Chocolatier successful 2021 arsenic a broadside hustle.

She wanted to make thing beyond the “typical” cocoa hole aft being inspired by her cravings during pregnancy.

“We instrumentality a batch of clip and effort and enactment a batch of emotion into our bars,” Ms Hamouda told CNN

She said the brand's buzz had been “unreal” and that Fix's regular orders had accrued from azygous digits to 5 hundred.

“To beryllium honest, not astatine immoderate constituent did I deliberation this was going to go global,” Ms Hamouda said. She said she had received videos and messages from radical successful divers places specified arsenic Canada, Argentina, and Romania.

The popularity of Dubai's cocoa has inspired galore establishments to make their versions, allowing you to bask the dainty without needing to question to the UAE.

Here’s wherever you tin bargain it successful London.

Qoqoa has besides produced a version, chiefly utilizing Turkish ingredients, for £20.

You tin adjacent marque it yourself astatine location if you fancy a challenge. There are galore tutorials online and here’s 1 to commencement you off: