EasyJet founder launches new sports betting platform with EasyBet

EASYBET has officially landed.

The easyGroup, known chiefly for low-cost hose easyJet, has entered the sports betting manufacture with their caller online sportsbook.

Greek-Cypriot billionaire Sir Stelios Haji-Ioannou, who founded the fund hose successful 1995, has stamped the Easy marque connected everything from canine walking services to retention units.

And sports betting is the adjacent cab disconnected the rank. Sorry, the adjacent EasyTaxi disconnected the rank.

EasyBet is simply a joint-venture alongside Matchbook, who are already an established subordinate successful the UK betting marketplace and volition run and wage a licence interest to EasyGroup.

The website, which includes the celebrated orangish colours and launched successful precocious October, is simply a akin speech exemplary to that of Matchbook and Betfair.

So alternatively than a much accepted acquisition of betting against the bookmakers, a betting speech provides the level for its customers to lucifer bets against each different and takes a tiny committee connected winnings.

The easyGroup has historically had to prosecute respective infringement cases that person seen "brand thieves" usage the 'easy' sanction successful the sports betting manufacture specified arsenic EasyBet.com and EasyBet.co.za.

"We are delighted to invited easyBet.net to the 'easy' household of brands which is simply a earthy caller marketplace to complement our different ample user brands successful the UK and Ireland," Sir Stelios Haji-Ioannou said.

"Launched astatine the opening of October 2024 , easyBet offers Peer to Peer betting with the purpose of giving customers fairer likelihood than accepted bookmakers.

"It allows you to stake connected sports events – you tin backmost what you deliberation volition triumph oregon laic what you deliberation volition lose. We judge this exemplary offers fairer likelihood to the consumer."

Malcolm Graham, CEO of Matchbook, added: "Matchbook is delighted to beryllium partnering with the easyGroup to connection its betting speech product.

"The 'easy' marque is renowned for consistently supplying prime and worth to its customers.

"easyBet.net offers its customers manufacture starring likelihood crossed a wide scope of sports, and geographic markets, offering a top-tier idiosyncratic experience."