Ellie Jenas reveals new company Preppy as she launches self-care range for teens

ELLIE Jenas beams with pridefulness arsenic she launches her debut brand, Preppy.

Preppy, a specializer idiosyncratic attraction scope for children and teens, was created by Ellie and her concern spouse Steph Leggit erstwhile they spotted a spread successful the market.

The scope of products, which launched today, includes assemblage and bath wash, deodorant, jelly lavation and ablution whip successful 3 antithetic scents.

Ellie said: “When I had my youngest lad Jacob, who is present three, I wanted to bring retired immoderate benignant of skincare for kids.

“And with Steph’s inheritance successful buying and retail for companies including Boots and Tesco we teamed up.

“We realised nary 1 was making products for older children and much often than not they bargain mine.

“We’ve started with self-care because, for example, determination is nary deodorant for kids. And shower-time tin beryllium rather boring.

“My kids emotion it. They’ve been similar the guinea pigs for each brand.

“From time one, each clip thing comes location they’re trying it connected and past we’ve been tweaking the formulas.

“Our girl Geneva, she thought up the name Preppy.

“You know, connected TikTok it’s similar hashtag Preppy – it’s go a cult phrase.

“Like kids and teens privation to bash similar their room Preppy, their skincare Preppy.

“On TikTok, hashtag Preppy has got implicit 1 cardinal views.

“We really weren't definite if we were going to get the sanction either, but erstwhile we trademarked it, we got it.

“We had different sanction earlier that and present we’re like, ‘Thank God we didn’t usage that. It was not right.”

At the motorboat of Preppy, Ellie, woman of shot pundit Jermaine, was joined by her concern spouse Steph to present the products they person cautiously worked connected for the past 3 years.

The brace met done their husbands and started enactment connected the products aft the commencement of Ellie’s youngest son.

There are 15 products successful the archetypal driblet of the range, which went unrecorded contiguous online.

Tomorrow the products – which includes assemblage and bath wash, deodorant, jelly lavation and ablution whip, volition look connected TikTok store earlier being rolled retired nationwide adjacent year.

Ellie added: “Preppy launched connected our website contiguous and we’re talking to retailers.

“We are hoping that it’ll beryllium successful stores nationwide successful the New Year.

“Preppy has been our babe for 3 years.

“This has been keeping maine engaged excessively arsenic each the children are astatine schoolhouse present and Jacob is astatine nursery.

“It’s clip now, the kids, I’m like, ‘You’ve had maine for years’.
“Before I could spell to everything but present I americium juggling the children and meetings.

“It’s conscionable superb and I’m enjoying it.”

Preppy is disposable online present at www.preppyskin.co.uk.