Elon Musk mocks new Jaguar for new advert that doesn’t feature any cars

Elon Musk (Image: Getty)

Elon Musk has ripped into British carmaker Jaguar aft the company's bizarre caller promotional video prompted ridicule online.

The shaper is undergoing a large rebrand and revealed its caller logo connected Tuesday greeting successful a cryptic advert. Jaguar is acceptable to motorboat 3 caller electrical cars successful 2026 arsenic it relaunches to being an electric-only brand.

But the bold caller commercial, which was posted crossed societal media sparked a heap on, with viewers noting that 1 important constituent of astir car adverts was conspicuously absent - immoderate existent notation to cars.

The video, which was posted connected the company's societal media channels, shows a radical of models modelling agleam and flamboyant covering crossed a bid of arsenic vibrant sets.

The advert begins with the performers walking retired into a surreal Mars-like pinkish landscape, arsenic the words "create exuberant" look connected screen.

Other baffling phrases follow, including "live vivid", "delete ordinary", "break moulds", arsenic 1 quality holds up a sledgehammer, and different paints implicit the screen.

At the extremity of the video the models stitchery unneurotic erstwhile much earlier reversing off-screen, revealing the sanction of the run "copy nothing".

Musk, whose EV institution Tesla volition beryllium competing with Jaguar, was among the bemused viewers online, posting connected his X platform: "Do you merchantability cars?"

Jaguar responded connected the platform, saying: "Yes. We'd emotion to amusement you. Join america for a cuppa successful Miami connected 2nd December? Warmest regards, Jaguar."

The day is seemingly successful notation to the company's anticipated unveiling of a conception car showcasing its bold caller plan connection astatine Miami Art Week.

Andrew Neil, the erstwhile president of The Spectator magazine, was arsenic unimpressed, commenting: "What are you selling? Daft clothes? Do you nary longer merchantability cars? You indispensable already sniff the odor of catastrophe with this “campaign”.

Another idiosyncratic wrote: "This is surely a joke," to which Jaguar responded "a pivotal moment", among a bid of defiant replies.

When a further idiosyncratic asked," What the existent hellhole is this?" with a crying laughing emoji, Jaguar's X relationship replied simply "The Future".

Jaguar has been approached for comment.