Elon Musk sets his sights on struggling MSNBC as network is spun off by owner Comcast

5 hours ago 1

By GERMANIA RODRIGUEZ POLEO, CHIEF U.S. REPORTER

Published: 15:54 EST, 22 November 2024 | Updated: 16:10 EST, 22 November 2024

In a conception that is definite to torment its wide journalists, MAGA darling Elon Musk is flirting with the thought of buying MSNBC. 

The web has been spun disconnected by proprietor Comcast successful the latest motion of occupation after a dire twelvemonth of plunging ratings and hysterical performances from anchors. 

While it's not for sale, the thought that it could alteration hands is being wide speculated over. 

The humor successful the h2o astatine MSNBC acceptable Donald Trump Jr's lingua wagging connected Friday. He joked connected X: 'Hey Elon Musk... I person the funniest thought ever!' 

He was responding to a station that incorrectly claimed the web is already up for sale. 

Musk, who launched a hostile takeover for Twitter and won, took the bait. 

'How much?' helium replied successful his ain post. 

It was the aforesaid question helium asked successful 2017 erstwhile a Twitter idiosyncratic urged him to bargain the site. Four years aboriginal helium purchased the level for $44billion and rebranded it arsenic X.

Elon Musk has expressed involvement successful buying MSNBC arsenic the wide web is said to beryllium struggling

Donald Trump Jr had tagged Musk connected the mendacious news, writing: 'Hey Elon Musk I person the funniest thought ever!!!'

It comes as Comcast is spinning disconnected into a caller company many of the cablegram tv networks that were erstwhile astatine the amusement giant’s bosom arsenic consumers progressively swap retired their cablegram TV subscriptions for streaming platforms.

Comcast's determination to rotation disconnected its NBCUniversal networks would person been a staggering determination years ago, with its fleet of channels antecedently among the company's astir profitable assets.

But the determination volition spot channels including MSNBC, USA, Oxygen, E!, and Golf Channel branched disconnected onto a abstracted entity - and abstracted equilibrium sheet.

Comcast executives said that they volition not rotation disconnected each channels, and volition support Bravo, the Peacock streaming work and the NBC broadcast web nether the genitor company.

But by shedding its costly networks, Comcast is hedging its bets that it tin grow its movie workplace and taxable parkland industries without being dragged down by the struggles of accepted tv news.

According to the WSJ's reporting, which broke the story, the caller cablegram task volition person an 'ownership operation that mirrors Comcast's', but 'would apt request greater standard to thrive.'

This appeared to beryllium connected the minds of Morning Joe's sheet connected Wednesday, arsenic the hosts poked amusive astatine the determination portion intelligibly knowing it whitethorn drastically change MSNBC.

As helium tried to downplay the move, Joe Scarborough said his amusement 'could each beryllium fired a twelvemonth from now', to which Mika Brzezinski  chimed in: 'Or tomorrow.' 

Back successful 2017, Musk likewise asked what the terms of Twitter was. Four years aboriginal helium purchased the level for $44billion and rebranded it arsenic X

As X users reacted to Musk's post, the X proprietor added: 'The astir entertaining outcome, particularly if ironic, is astir likely'

Morning Joe has agelong been 1 of MSNBC's astir palmy shows, but it has suffered monolithic ratings losses this week aft its hosts revealed they met with president Trump, who they had deemed a fascist during the predetermination cycle.

Their mean assemblage is down 20 percent from Monday to Wednesday - and down a whopping 45 percent successful the 25-54 demographic, to conscionable 49,000 viewers. 

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