Fenty Receives a GloRilla Glow-Up As the New Face of Rihanna’s Style Empire

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When Rihanna posts a video of herself rapping and dancing along to your song “TGIF”, you know you’ve got star power. It’s no surprise then that after a a meteoric rise in the past year, GloRilla has been called upon by @badgirlriri herself to become first-ever joint partner across all of her Fenty empires — Savage X, Fenty Beauty, Fenty Skin, and Fenty Hair.

For the new “Glo Up Close” campaign, the Grammy-nominated rapper is flexing as the new face of Fenty’s Spring 2025 lingerie, beauty, and hair lines, all in one exclusive deal. Handpicked by Rihanna herself, she’ll be doing everything from serving looks for Savage x Fenty‘s new Puff Cherries collection, to revealing her go-to Fenty Beauty picks as a long-time “lip gloss devotee”. If there’s one thing we know Glo will bring to the table (aside from hot girl anthems), it’s authenticity and unapologetic style.

“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said in a statement. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”

This isn’t just about the sexy sets, though — GloRilla has revealed how she gets her glow on with her favorite Fenty Beauty essentials, from high-shine and full lips with the Gloss Bomb Universal Lip Luminizer, to achieving all-over buttery smooth and glistening skin with the Butta Drop Whipped Oil Body Cream. She’ll even show you how to get sleek, styled edges courtesy of Fenty Hair’s Edge Control Gel.

GloRilla has had a whirlwind 2025 already, scoring two Grammy Award nominations, announcing her her Glorious 2025 tour (tickets available now), and making her Saturday Night Live debut performing “Yeah Glo!” off her April 2024 mixtape Ehhthang Ehhthang.

Now you can shop GloRilla’s favorites when the collections drop at savagex.com and fentybeauty.com starting in February, with updates rolling out up until April. Check out some of GloRilla’s picks below.