Fury over 'most anti-America' Super Bowl 2025 ad as viewers blast company behind it

Hims and Hers has been slammed for its arguable Super Bowl commercialized that admonished Americans for being obese and shamed the healthcare manufacture - past promoted its ain weight loss drugs. 

The 60-second commercial, primitively posted connected YouTube successful precocious January, is acceptable to rapper Childish Gambino's deed 'This is America'. 

It shows a parade of overweight Americans and calls retired the healthcare strategy for profiting disconnected people's sick health.   

It past awkwardly promotes the brand's Ozempic-alternative value nonaccomplishment drugs that merchantability for $165-a-month. 

The institution besides offers subscriptions to Wegovy and Ozempic for up to $2,000-a-month. 

Viewers blasted the brand's hypocrisy connected X, with 1 writing: 'The astir anti-America Super Bowl ad? Easily the Hims & Hers spot — pretending to critique the breached nutrient strategy portion pushing sketchy, unapproved Ozempic knockoffs.' 

'You're portion of the system. You're selling drugs and profiting disconnected of failure!' to 'This Hims & Hers commercialized is hypocritical arsenic hell,' different wrote. 

A 3rd idiosyncratic slammed the commercial, commenting: 'You're portion of the system. You're selling drugs and profiting disconnected of failure. Tell radical to devour debased carb and workout if you're truthful against the strategy ... Also zero informing of the drug's brutal broadside effects, which I'm beauteous definite is an FTC violation.'    

The advertisement adjacent drew disapproval from 2 senators who assertion it dangerously downplays imaginable cause risks.

Democratic Senator Richard Durbin and Republican Senator Roger Marshall person blasted the company, demanding the FDA analyse what they telephone a 'misleading' advertisement.

In a scathing missive to FDA Commissioner Sarah Brenner, the senators accused Hims of promoting an unapproved weight-loss cause without due information warnings.

The senators accused the institution of neglecting to see a informing but 'in small, hardly legible font' that its merchandise isn't FDA approved. Meanwhile, Wegovy spends astir 40 seconds spelling retired imaginable broadside effects, they explained.

'We admit the important roles that pharmaceutical compounding and telehealth play successful the wellness attraction transportation system, helping to guarantee entree to FDA-approved products and filling a request for much customized treatments,' the senators wrote.

'However, we judge determination should beryllium nary disparity successful pharmaceutical advertizing requirements betwixt regulated entities.'

Despite the backlash, Hims' banal soared, jumping a staggering 5.1 percent and closing astatine $42.55, according to MarketSurge.

In effect to the caller criticism, the institution told ADWEEK: 'It's wide that the advertisement has struck a chord, and radical are paying attention.'

'We've called retired the system, and present the strategy is asking that our advertisement get taken down,' a Hims & Hers spokesperson told the outlet.