Goldfish crackers get a grown-up glow up with sophisticated new name

Goldfish crackers, the perennial toddler tamer and lunchbox staple, are increasing up.

As of Thursday, the fish-shaped, baked cheddar crackers volition temporarily beryllium known arsenic Chilean Sea Bass crackers, successful an effort to lure successful older snackers.

Campbell’s Company announced the blase sanction alteration to the Pepperidge Farm snack marque connected societal media Wednesday, but said customers volition inactive bask the aforesaid look and look of the smiling orangish snack.

This isn’t precisely a loaves-and-fishes situation, however: Chilean Sea Bass crackers are lone being sold for a constricted time (just 1 week!), you tin lone bargain them online and, arsenic of Thursday morning, they’re sold retired – though the website says to cheque backmost Friday greeting for a caller batch.

The impermanent caller sanction is the latest maneuver Goldfish has pulled from its tackle-box successful the hopes of attracting caller snackers, amid a diminution successful snacking post-pandemic. Recently, it added caller flavours to entreaty to grown-ups, too, including Goldfish Old Bay Seasoned Crackers and spicy Goldfish Frank’s RedHot Crackers.

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“We cognize the emotion for Goldfish spans each ages,” Danielle Brown, Goldfish’s vice-president, said successful a statement. “Chilean Sea Bass is simply a playful motion to adults that the iconic fish-shaped snack is for grown-up tastes too.”

Cracker snackers tin onshore 2 bags of Chilean Sea Bass crackers for US$7.38 portion supplies past astatine ChileanSeaBassCrackers.com. The institution teased “new drops of inventory” done Oct. 30.