Google tests out check marks to verify search results

Alphabet’s GOOGL.O Google is investigating showing cheque marks adjacent to definite companies connected its hunt results, a institution spokesperson said connected Friday, successful a determination aimed astatine helping users place verified sources and steer wide of fake websites.

Fraudulent websites impersonating authoritative businesses oregon services could creep up successful online hunt results, starring users to presumption mendacious accusation astir the business, deceiving users and perchance harming the brand.

“We regularly experimentation with features that assistance shoppers place trustworthy businesses online, and we are presently moving a tiny experimentation showing checkmarks adjacent to definite businesses connected Google,” the spokesperson said.

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Google already uses automated systems to place pages with “scammy” oregon fraudulent contented and forestall them from showing up successful the hunt results.

The Verge reported the improvement earlier connected Friday, adding that it spotted bluish verified checkmarks adjacent to authoritative tract links for companies including Microsoft MSFT.O, Meta META.O and Apple AAPL.O connected hunt results.

Only immoderate users were capable to spot the feature, the Verge said, indicating Google has not rolled retired the trial wide yet.

–Reporting by Deborah Sophia successful Bengaluru; Editing by Shailesh Kuber