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Some of the anti-smoking ads shown earlier Indian movies. (Screengrabs)
The Union Health Ministry has projected a non-skippable wellness spot of not little than 30 seconds and an audio-visual disclaimer of not beneath 20 seconds connected ill-effects of baccy to beryllium displayed connected OTT platforms arsenic soon arsenic 1 starts streaming them.
Any contented released connected the platforms connected oregon aft September 1, 2023, that shows baccy usage has to transportation a salient static connection astatine the screen’s bottommost for the duration baccy usage is shown.
The draught notification of the Ministry besides states that each films released connected oregon aft September 1, 2023 — whether oregon not certified by the Central Board of Film Certification, whether Indian oregon overseas — volition person to show an anti-tobacco wellness spot of 30 seconds duration successful the opening and the mediate of the film, person an audio-visual disclaimer of 20 seconds earlier the movie and show a static connection for the duration baccy usage is shown.
The draught allows the platforms to modify lone the contented released oregon published aft the caller rules came into effect past year. This was 1 of the large concerns of the OTT platforms.
With the rules formulated nether the Cigarettes and Other Tobacco Products Act, ineligible enactment tin beryllium taken against OTT platforms for not complying.
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