Guinness could be sold for £8BILLION as owners prepare to cash in on popularity surge

GUINNESS could beryllium sold disconnected for arsenic overmuch arsenic £8billion arsenic genitor institution Diageo eyes cashing successful connected the surging thirst for the Irish stout.

The stout has exploded successful popularity successful the past twelvemonth - truthful overmuch truthful that Diageo was forced to ration supplies to pubs successful the run-up to Christmas.

Sales of the “black stuff” person boomed connected the backmost of societal media trends encouraging much pistillate and younger drinkers to crook to the brand.

Diageo has admitted it has struggled to support up with demand for its zero-alcohol version too.

Drinks elephantine Diageo is said to beryllium exploring options for each of its drinks brands successful an effort to revive its stock terms aft slumping to an eight-year low.

The FTSE 100 company, which has owned Guinness since a merger successful 1997, could spin-off Guinness into a abstracted banal marketplace listing, support a involvement oregon flog it completely, according to Bloomberg.

The stout has been an important crown jewel successful Diageo’s portfolio for years.

Industry experts said that rumours Ms Crew was consenting to offload Guinness would suggest she was consenting to instrumentality bold actions to get the institution backmost connected track.

Diageo besides owns Johnnie Walker whisky, Bailey’s, Tanqueray and Gordon’s gin and is already successful the process of selling Ciroc vodka, which it bought from P Diddy.

Diageo is nether unit from dense slump successful income successful Latin America and present faces the menace of hefty tariffs nether Donald Trump, which would sound its Canadian whisky business and Mexican-made tequila.