4 hours ago
1
the advertisement campaign
A caller advertisement placed connected Friday by Kamala Harris’s campaign, without mentioning the ungraded threatening the North Carolina Republican’s tally for governor, seeks to taint Donald Trump by association.
- Sept. 20, 2024, 4:06 p.m. ET
Kamala Harris’s statesmanlike run connected Friday began moving this 30-second ad, “Both Wrong,” connected integer platforms and tv stations successful North Carolina. It declined to supply details connected however overmuch commercialized clip it had purchased, but the run has astir $8 cardinal reserved connected tv successful North Carolina done Election Day, according to AdImpact.
On the Screen
The advertisement alternates betwixt showing Donald J. Trump effusively praising Lt. Gov. Mark Robinson of North Carolina, the Republican campaigner for governor, and Mr. Robinson uttering respective polarizing statements.
Mr. Trump calling Mr. Robinson “an unbelievable lieutenant governor” is juxtaposed with Mr. Robinson declaring, “For maine determination is nary compromise connected abortion.”
Mr. Trump saying, “I deliberation you’re amended than Martin Luther King” is followed by Mr. Robinson speaking of banning abortions successful North Carolina with nary exceptions, and angrily suggesting, successful a close-up clip addressing the camera, that abortions are the responsibility of women who “weren’t liable capable to support your skirt down.”
Mr. Trump’s praise for Mr. Robinson is captioned connected the screen, arsenic insignificant soft chords play.
As Mr. Trump is shown, successful dilatory motion, greeting Mr. Robinson onstage astatine a rally, a deep-voiced narrator intones: “Donald Trump and Mark Robinson: They’re some incorrect for North Carolina.”
The Script
Trump: “And he’s been an unbelievable lieutenant governor, Mark Robinson.”
Robinson: “For me, there’s nary compromise connected abortion.”
Trump: “I deliberation you’re amended than Martin Luther King.”
Robinson: “We could walk a measure saying you can’t person an termination successful North Carolina for immoderate reason.”
Robinson: “Abortion successful this state is astir sidesplitting a kid due to the fact that you weren’t liable capable to support your skirt down.”
Trump: “I’ve been with him a lot, I’ve gotten to cognize him, and he’s outstanding.”
Narrator: “Donald Trump and Mark Robinson: They’re some incorrect for North Carolina.”
Accuracy
The advertisement features nonstop quotations from some candidates.
The Takeaway
Much of the strategy down this advertisement relates to its context. On the surface, it ties Mr. Trump to immoderate of Mr. Robinson’s much utmost comments astir abortion, 1 of Ms. Harris’s strongest issues. But moving the advertisement connected Friday, arsenic Mr. Robinson faced increasing unit to discontinue the contention implicit reports that helium had erstwhile defended slavery and called himself a “Black Nazi” and a “perv” connected a pornographic forum, was a not-so-subtle determination to saddle Mr. Trump with Mr. Robinson’s full acceptable of governmental baggage astatine once.
.png "indianexpress.")
.png "khaleejtimes")
.png "arabnews")
.png "gulfnews"){kind=logo}
English (US) · 
Hindi (IN) ·