Haryana’s anti-drug campaign goes viral, draws over 2.5 million views

3 hours ago 1

haryana anti drug, nasha mukt bucket challenge, yashpal sharma, haryana police, The thrust saw information from respective quarters, including actors specified arsenic Yashpal Sharma (in photo) and others. (Express photo)

The #NashaMuktJeevanBucketChallenge, a brainchild of DGP OP Singh, who helms the Haryana State Narcotics Control Bureau (HSNCB), has emerged arsenic 1 of India’s astir wide engaged anti-drug consciousness campaigns, gaining important traction crossed Haryana’s integer space. In conscionable 1 week, the run has recorded:

A scope of implicit 2.5 million
More than 5 lakh impressions
Over 4 lakh likes, shares, and comments
Fifty-plus user-generated situation videos
Over 1 cardinal influencer-driven views

A elder serviceman of Haryana State Narcotics Control Bureau (HSNCB). The level of engagement is unprecedented for a state-led integer run and indicates beardown nationalist enactment for the combat against cause abuse. With Anti-Drug Day connected July 26 acceptable arsenic the campaign’s culmination, it is connected way to lucifer immoderate of the astir palmy planetary societal media-driven anti-drug efforts.

How it compares globally

The campaign’s accelerated emergence places it alongside planetary anti-drug initiatives. The US-based “Truth Initiative,” which has reached implicit 800 cardinal people, and the UK’s “Talk to Frank” programme, which receives implicit 1.2 cardinal website visitors annually, are among the astir palmy campaigns. However, dissimilar these long-running efforts, #NashaMuktJeevanBucketChallenge has gained important engagement successful conscionable a week.

What sets it apart

The campaign’s maturation has been notably swift compared to planetary counterparts, which took months to scope highest engagement. With 90 per cent of information from Haryana, Delhi, and Punjab, the inaugural maintains a targeted approach, ensuring the connection reaches high-risk areas.

Additionally, the run blends online engagement with offline interventions. Schools, NGOs, and instrumentality enforcement agencies are moving unneurotic to crook integer momentum into tangible action. Alongside societal media outreach, counselling sessions, assemblage consciousness drives, and constabulary interventions successful drug-affected areas are underway.

A integer occurrence with real-world impact

If the run sustains its momentum until Anti-Drug Day, it could acceptable a caller benchmark for state-led integer movements against substance abuse. With offline programmes reinforcing online engagement, it is poised to germinate into a semipermanent question for a drug-free Haryana.

“The #NashaMuktJeevanBucketChallenge has made an explosive start, mounting a caller benchmark for state-led integer campaigns successful India. If it maintains its momentum until Anti-Drug Day, it volition apt lucifer the champion planetary efforts successful combating substance maltreatment done societal media. With offline programs reinforcing online engagement, a existent displacement successful behaviour is definite to follow. This isn’t conscionable a viral trend—it’s the opening of a semipermanent question towards a drug-free Haryana”, a elder HSNCB authoritative said.

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