I'm A Celebrity launches with huge boost as Coleen Rooney gamble pays off

I'm A Celebrity proved a deed with viewers past nighttime with 8million tuning successful to ticker the launch

I’m A Celebrity… Get Me Out Of Here! returned connected a precocious with 8million viewers tuning successful connected Sunday night.

The 2024 motorboat has go the biggest ITV overnight assemblage of the twelvemonth extracurricular of sport.

Bosses volition beryllium thrilled aft splashing the currency connected immoderate large celebs connected the 2024 line-up including a rumoured £1.5million for Coleen Rooney.

While the marque caller I’m A Celebrity Unpacked amusement - hosted by Sam Thompson and Joel Dommett - launched connected ITV2 with a highest of 617k viewers, the biggest ITV2 motorboat extracurricular of Love Island and Big Brother.

An mean assemblage of 6.6 cardinal watched past year's finale of I'm A Celebrity... Get Me Out of Here! wherever ex Made In Chelsea prima Sam Thompson was crowned king of the jungle.

Coleen became 1 of the highest stars to ever look connected the ITV world amusement - beating the wage Nigel Farage picked up past year.

But contempt the immense wage cheque, Coleen said she wasn't looking to spell implicit her Wagatha Christie lawsuit connected aerial and would alternatively amusement viewers the 'real her.'

Speaking to the Mirror earlier she headed into camp, Coleen insisted she wants to enactment the full saga down her.

She said: "That’s a spot that I’ve been, I’ve dealt with it. In my beingness now, I’m conscionable moving guardant and not looking back. That’s thing I’ve done my full life, dealt with things, moved guardant astatine the clip and got on. There are much important things to deliberation astir with the household and kids ...

"I deliberation I’d alternatively conscionable beryllium known arsenic Coleen from Liverpool. Not from immoderate different benignant of place. It’s conscionable me, arsenic I ever person been. So hopefully radical conscionable deliberation she’s that Scouser that she’s ever been."

Liverpool-born Rooney, 38, follows Vardy, 42, who competed successful the 17th bid of the world TV amusement successful 2017, into the Australian jungle.

And contempt Coleen's champion intentions, Ant and Dec wasted nary clip successful bringing up the Wag warfare minutes into the amusement connected Sunday night.

At the opening of the episode, Donnelly said: “It volition beryllium bully for Coleen to look a proceedings that doesn’t impact Rebekah Vardy.”

Rooney was dubbed Wagatha Christie erstwhile she accused Norwich-born Vardy, who is joined to Leicester City striker Jamie Vardy, of leaking her backstage accusation to The Sun successful a viral station connected societal media.

I’m A Celebrity… Get Me Out Of Here! continues connected ITV1 and ITVX.