I've taken on some of America's biggest companies - my next targets are harming your kids

Robby Starbuck has risen arsenic an outspoken professional of DEI successful firm America this year, utilizing tweets to unit Toyota and different big-name firms to locomotion backmost their diverseness efforts.

Now, the 35-year-old says helium sees the endgame to his self-styled crusade.

Speaking with Dailymail.com, Starbuck predicted that wrong 2 years, diversity, equity, and inclusion (DEI) efforts successful the US and adjacent overseas volition beryllium successful the rearview mirror.

Before then, the dad-of-four, who's pressured everyone from Ford to Lowe's to ditch DEI, says his biggest targets are yet to come.

He adjacent plans to instrumentality the combat to TikTok, Meta, and different large tech firms — not conscionable implicit their interior procedures but besides for contented streams that helium says harm kids.

'When we crook our sights connected the large tech satellite and spell aft immoderate of them, it's going to beryllium harder to alteration their policies,' Starbuck said.

'But if you bash the close mode with the close ones, it could person capable of an economical effect for them implicit the people of a twelvemonth to propulsion back.'

Starbuck has this twelvemonth emerged arsenic a hugely divisive quality successful America's civilization wars.

He erstwhile directed euphony videos for Snoop Dogg and Megadeth successful LA, but swapped that for agrarian surviving adjacent Nashville, Tennessee, wherever helium tried — and failed — to triumph a Republican House spot successful 2022.

From a workplace successful Franklin, he's had greater occurrence successful posting X/Twitter videos exposing the DEI programs of apical firms and getting their blimpish customers to halt spending until executives scrap them.

So far, Ford, Harley-Davidson, John Deere, Tractor Supply, Molson Coors, Caterpillar, and Brown-Forman, which makes Jack Daniel's, person each folded. Starbuck lauds his '100 percent occurrence rate.'

Toyota this period said it would standard backmost DEI work, halt sponsoring Pride events, and chopped ties with the Human Rights Campaign (HRC), which ranks companies connected their LGBTQ culture, aft Starbuck tweet-bombed the Japanese carmaker.

His wins echo the past backlashes against Bud Light implicit its tie-up with a trans TikToker and Target for its Pride range, which immoderate consumers said was inflammatory.

Still, critics decry Starbuck and accidental the executives who cave to him volition endure for alienating their number employees.

'Short-sighted decisions to wantonness DEI initiatives volition person a lasting, antagonistic interaction connected concern success,' says Eric Bloem, a vice president astatine the HRC.

In the aboriginal 'more radical than ever are identifying arsenic LGBTQ+,' helium added.

For some, DEI schemes assistance to flooded humanities racism and sexism and marque it easier for radical of each backgrounds to get up successful acquisition and work.

Critics accidental it's a signifier of reverse favoritism that unfairly blows backmost connected straight, achromatic men.

Others accidental DEI schemes whitethorn beryllium well-intentioned, but seldom execute their desired goals, and that workshops connected 'microaggressions' and 'white fragility' service to deepen divisions successful offices and classrooms.

Starbuck and different activists gained momentum aft the US Supreme Court banned affirmative enactment successful assemblage admissions past year.

That ruling sparked a bid of lawsuits and complaints against companies for discriminating against achromatic workers.

Many companies that embraced DEI policies successful the aftermath of the bull sidesplitting of unarmed achromatic antheral George Floyd successful May 2020 person stepped backmost from them for fearfulness of irking blimpish patrons.

'People merit to beryllium capable to store without reasoning they're supporting immoderate origin oregon having idiosyncratic else's societal worth shoved down their throat,' says Starbuck.

'Companies should beryllium neutral and enactment retired of authorities and divisive societal issues.'

He's present readying the last signifier of his anti-DEI run by targeting 'wokery' astatine large tech firms.

It's a signifier displacement for Starbuck, arsenic the DEI issues are much complicated, and the companies successful question — from Meta to TikTok, and YouTube — are overmuch wealthier than his past targets.

He seeks to halt not lone their interior DEI systems, but besides however they exposure kids to violence, pornography, and posts that beforehand eating disorders, a antagonistic self-image and extremist sex ideology.

'The large interest is however their policies and their platforms impact kids, due to the fact that we tin spot the real-world harm, and it's serious,' helium says.

'This shouldn't beryllium a partisan issue.'

This was the taxable of the documentary Starbuck released successful February, called The War connected Children, which was promoted by tech brag Elon Musk but panned by critics arsenic an 'anti-trans' conspiracy theory.

In his battle connected societal media firms, Starbuck has plentifulness of imaginable allies.

The Biden Administration's surgeon wide Vivek Murthy has railed against societal media's harms connected children, and wide and blimpish parents crossed the state privation to portion their kids from their compartment phones.

But he's besides entering a far-reaching and well-trodden statement that's been raging for years.

Meta's Mark Zuckerberg, TikTok's Shou Zi Chew and different tech chiefs person already appeared earlier Congress and explained however their platforms support young users. 

An online information enactment is successful the works, respective states are already suing the tech giants.

Starbuck's campaigns to day person been palmy arsenic niche attacks connected DEI. He whitethorn good conflict to marque arsenic overmuch sound — and interaction — erstwhile wrestling the world's wealthiest and astir almighty corporations.