Iceland brings in new 'age limit' rule that could catch out shoppers

Iceland has conscionable introduced a caller regularisation for implicit 60s, allowing older shoppers to container a bargain astatine the checkouts, and it could alteration however you shop

Frozen nutrient elephantine Iceland is introducing an unexpected alteration astatine the checkouts for shoppers who are implicit 60.

In a bid to springiness older shoppers much for their money, Iceland has brought successful a caller rule, giving each shoppers implicit the property of 60, 10 percent disconnected their groceries - but there’s a catch. The frozen nutrient retailer wants to connection radical who are implicit 60 a ‘helping hand’ with their nutrient costs, which is wherefore it has launched the caller implicit 60s discount scheme.

The caller scheme, offering anyone aged 60 oregon older 10 percent disconnected their shopping, tin lone beryllium utilised each Tuesday - truthful if you privation to payment from the deal, you’ll request to bash your nutrient buying then. The discount strategy doesn’t necessitate immoderate minimum walk and is being tally crossed some Iceland and The Food Warehouse stores.

To beryllium eligible for the discount, customers request to bring successful a photograph ID - this tin beryllium a Senior Bus pass, Driver’s Licence, The Senior Railcard, oregon a Freedom Pass - to amusement to unit astatine the checkouts. Richard Walker, managing manager astatine Iceland, said: “We are truthful pleased with however good the implicit 60s discount has been received by the nationalist and emotion proceeding stories from customers who are benefiting from the discount.

“The outgo of surviving situation continues to origin distress successful the mundane lives of these customers and that’s wherefore we privation to support doing what we tin to enactment them.” It’s not conscionable elder citizens who tin container a bargain astatine Iceland, the retailer who offers discounts to exigency work workers who person a Blue Light Card, with eligible shoppers capable to prevention £3 erstwhile they walk £60 oregon more, erstwhile buying online. While students tin assertion backmost a one-time discount for buying astatine Iceland via Student Beans, getting £6 disconnected a minimum walk of £45.