Iconic high street fashion brand returns after collapsing into administration

Ted Baker, the troubled fashion chain erstwhile the go-to marque for young print-loving professionals, is back.

Well, benignant of.

The Scottish plan location fell into medication successful March and closed each 46 of its remaining stores implicit the pursuing 5 months.

The Ted Baker website went down with them, with a connection reading: ‘Goodbye for now. We’re not taking orders close now.’

But the website relaunched this week with a caller look. For now, the marque lone ships to the UK but different European versions of the tract volition beryllium ‘coming soon’.

‘We’re backmost and excited to stock that our caller online store is taking signifier each day,’ a connection connected the website reads.

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Ted Baker owners Authentic, an American institution that besides runs Rebook, hired United Legwear and Apparel (ULAC) to tally the online broadside of the concern successful September.

Authentic told the commercialized mag Drapers: ‘The caller tract is designed to bring Ted Baker’s signature blend of British charm, benignant and sophistication into the integer space, offering customers an elevated and caller buying experience.

‘From sleek visuals to an intuitive navigation, the caller Tedbaker.com makes the brand’s most-loved categories – menswear, womenswear and accessories – much accessible.’

Founded successful 1987, Ted Baker astatine its highest employed thousands of unit and ran astir 500 stores worldwide.

But aft years of scandals, spotty bookkeeping, the coronavirus pandemic and the outgo of surviving crisis, then-operator No Ordinary Designer Label (NODL) called successful the administrators earlier this year.

Administrator Teneo tried to hash retired a buyout with House of Fraser lone for the section store concatenation to propulsion out.

This was the 2nd lifeline thrown astatine Ted Baker lone to beryllium reeled backmost aft Authentic’s woody with a Dutch operating partner fell through.

Ted Baker has struggled since its laminitis Ray Kelvin discontinue his relation arsenic CEO pursuing allegations of his ‘forced hugging’ argumentation by hundreds of staff.

Kelvin, who opened Ted Baker arsenic a garment store successful Glasgow successful 1988, resigned successful 2018.

The brand’s estimation took different stroke erstwhile an accounting mistake was discovered the pursuing year, leaving a £58million spread successful its equilibrium sheet.

In aboriginal 2020, 3 retired of 4 employees were furloughed – astir 2,000 radical – from those down the tills to its caput bureau amid the pandemic.

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