Iconic UK seaside town to get major upgrade after ‘tough year’

Southport, Merseyside, volition beryllium getting a large upgrade pursuing a 'tough year' arsenic 1 of the town's beloved attractions is acceptable to rebrand and relaunch aboriginal successful the year

A seaside town is owed to get a large upgrade pursuing a 'tough year'.

Southport Pleasureland volition beryllium rebranding and relaunching successful 2025 arsenic Adventure Coast Southport, with an array of caller experiences and attractions arsenic portion of the town's broader regeneration efforts.

“Southport Pleasureland has ever been a spot wherever families travel to marque lasting memories,” said Norman Wallis, proprietor of Adventure Coast Southport. “Adventure Coast is the adjacent measurement successful our journey. We’re reshaping the parkland to connection a fresh, immersive acquisition that sets the signifier for breathtaking additions successful the future."

The rebrand comes aft a fig of hard months for Southport.

On July 29, 2024, Axel Rudakubana committed a wide stabbing astatine Hart Space, a creation workplace successful the Meols Cop country of Southport. the 17-year-old killed 3 children and injured 10 others astatine a Taylor Swift-themed yoga and creation store attended by 26 children. Two girls died astatine the country and six injured children and 2 adults were taken to infirmary successful a captious condition. A 3rd miss died the pursuing day.

The time aft riots broke retired connected the streets of Southport. In the broader Merseyside area, 171 radical person been arrested, with 129 charged and 107 sentenced to a combined 210 years and 4 months successful situation successful transportation with the riots.

Norman added: “Southport has faced a pugnacious year, but our community’s determination and bosom are stronger than ever. Adventure Coast Southport represents much than a sanction change; it’s a committedness to our town’s revival and a imaginativeness for an breathtaking future.

“We’re creating a destination that brings radical unneurotic and restores pridefulness successful our town, putting Southport backmost successful the nationalist spotlight for each the close reasons. This translation not lone signifies a reimagining of the parkland but besides represents a important measurement guardant for Southport, reflecting the corporate determination to rebuild, thrive, and clasp a brighter future."

The caller rebrand volition see upgraded theming, an improved visitant acquisition and ongoing concern successful unit grooming and information technologies. The parkland besides hopes to execute a caller atmosphere, with a consciousness of escapade and discovery, its owners person said.

In 2020, Southport was awarded £37.5 cardinal successful Government funding, done the Town Deal programme. It was the 2nd highest grant successful the UK. The regeneration successful Southport involves some the municipality centre and the waterfront. The projects volition see caller attractions, endeavor hubs and different investments.

The concern volition spot regeneration of the Maine Lake Events Centre, The Cove Resort, The Grand, The Garrick and caller workspaces and a concern hub.