Instagram boss Adam Mosseri shares algorithm secrets and reveals popular tool for boosting likes DOESN'T work

The caput of Instagram has lifted the lid connected its notoriously secretive algorithm, revealing that 1 of the astir fashionable idiosyncratic tricks for boosting likes and views doesn't really work. 

Adam Mosseri, 42, who has led the Meta-owned societal media app since 2018, shared immoderate secrets to optimizing users' beingness connected the platform, successful an exclusive interrogation with DailyMail.com this week. 

Speaking from New York City, Mosseri admitted that determination is nary magic spell oregon 'algorithm hack' when it comes to expanding engagement - astatine slightest not successful the mode astir radical expect. 

'No metallic bullets. No metallic bullets. You've got to experimentation and marque definite you're existent to yourself, and besides fig retired what resonates,' helium told DailyMail.com. 

'What works for this week mightiness not enactment adjacent year.' 

Though the tech enforcement was hesitant to disclose circumstantial strategies, helium did candidly code the effectiveness of Instagram hashtags - which galore users person historically relied connected to boost likes and reach. 

When asked if they inactive work, Mosseri replied emphatically: 'They don't! I'll archer you that. They don't work.' 

Mosseri maintained that there's nary concealed look for attracting much followers and likes, and advised users to 'find the overlap betwixt what you privation to get retired of the level and what's gonna resonate connected the platform.' 

The Instagram main besides addressed the communal content that posting much contented helps summation visibility and reach. 

He confirmed that predominant posting tin beryllium effective, but said helium did not privation users to consciousness the 'pressure' to bash so. 

In a lighter infinitesimal during the interview, Mosseri shared his favourite idiosyncratic to travel connected Instagram.

'The Real Professor X for men's fashion,' helium said, referring to fashionable contented creator Xander Torres. 

Mosseri - who has agelong been known arsenic Meta CEO Mark Zuckerberg's 'trusted lieutenant' - joined the tech steadfast successful 2008 and led the squad that developed Facebook's News Feed. 

He became Instagram's brag successful 2018 aft the app's co-founders near the company. 

Mosseri has overseen the merchandise of assorted Instagram features successful caller years specified arsenic Reels - to rival TikTok - and Threads, an alternate to Elon Musk's X, formerly Twitter. 

In 2022, helium was reported to person moved from San Francisco to London with his woman and 3 children, with the intention of gathering retired Meta's operations successful Europe and starving disconnected mounting competition.

A twelvemonth aboriginal Mosseri announced his instrumentality to the US, explaining that managing 'Twitter killer' Threads was 'unmanageable' successful a antithetic clip zone.

More recently, Instagram introduced a comments conception to its Stories feature successful September, allowing comments and replies to beryllium disposable to viewers alternatively of successful the signifier of a backstage message. 

Instagram said it implemented the caller instrumentality to perchance summation idiosyncratic engagement and make much community-focused experiences.

It comes aft a continued summation successful Instagram users who opt to pass done backstage DMs oregon closed groups distant from advertisers.

'If you look astatine however teens walk their clip connected Instagram, they walk much clip successful DMs than they bash successful Stories, and they walk much clip successful Stories than they bash successful Feed,' caput of Instagram Adam Mosseri said successful a podcast astatine the time.