‘It’s difficult for us as a girl group in 2024 – we’re a scary concept’

In the property of solo popular megastars similar Sabrina Carpenter and Taylor Swift, miss groups look to person fallen by the wayside.

There’s a shocking deficiency of pistillate trios successful the charts astatine the moment, contempt having defined overmuch of the 90s and 00s euphony industry.

While Flo—made up of Jorja Douglas, Stella Quaresma, and Renée Downer — might beryllium present to prevention america from this, they confessed to Metro they have’absolutely nary clue’ wherefore groups aren’t making waves similar they utilized to.

Jorja mused that the drought could beryllium owed to the information it’s ‘not easy’ being successful a group, calling themselves ‘very fortunate and blessed’ to person recovered each other.

The London-born singers person conscionable released their debut album, Access All Areas, which has been charting good truthful acold with a mini-deluxe ‘Unlocked’ mentation besides proving popular.

Jorja continued: ‘This manufacture is precise … it’s conscionable difficult. This time and property is difficult.

‘The things that caller procreation artists person to woody with, societal media and each of the negativity that’s retired determination successful the satellite astatine the moment, it’s conscionable precise hard for immoderate artist.

‘So I deliberation determination being much than 1 creator [in a group] to immoderate radical it might be a scary thought. And adjacent with labels, reasoning there’s this caller breed of children and they’re like, “Oh my God, I don’t cognize if we tin woody with much than 1 of them”.’

Stella believes being successful a radical is really what has enabled them to support going successful the look of a tough, unforgiving industry.

‘The happening that’s kept america going the astir is each other,’ she shared. ‘I deliberation that if we didn’t person each other, we astir apt would not beryllium present with you close now.’

Jorja joked: ‘Or connected this world to beryllium honest.’

Flo formed successful 2019 and has had immense occurrence with their azygous Cardboard Box and EP, adjacent landing a Rising Star Brit Award.

This ‘proved’ they had staying powerfulness aft having the ‘odds stacked against them’, rising to fame aft Covid successful an oversaturated manufacture that simply ‘doesn’t cognize what to do’ with a miss group.

Flo has made nary concealed that they’re heavy influenced by the miss groups that person gone earlier them but they’re not present to beryllium c copies.

Comparisons to Destiny’s Child and the Sugababes person been flying but the trio from London aren’t intimidated by specified precocious praise.

Renée said the comparisons ‘mean truthful much’ due to the fact that it proves radical are seeing the ‘hard work’ the trio person been putting in.

She continued: ‘We don’t ever privation to dependable similar we deliberation we’re amended than radical that person had overmuch much occurrence than we person had. We emotion drafting inspiration from past girl groups, from everything that surrounds us, and past conscionable continuing to enactment truly hard and trusting our ain gut feelings astir the euphony that we’re putting out.

‘I deliberation the relation we person played successful our careers sets america isolated from different artists. Because I deliberation a batch of artists that enactment with labels benignant of either find it casual oregon consciousness similar they person to benignant of succumb to the power of labels, but we said, ‘No way”.

‘Us, truly being assured successful our ain abilities is what sets america isolated from a batch of artists.’

Flo person immense power implicit their sound, having ‘faced occupation internally’ aboriginal connected aft signing to a statement who were unsure of however to marketplace this caller miss group.

Jorja revealed for astir of their team, Flo is their archetypal task and the trio has had to pb with their imaginativeness for the group.

‘It’s our thing,’ she stressed. ‘It’s our project, it’s our emotions, it’s america connected the line.’

‘Everything we bash has to beryllium authentic to us,’ explained Renée. ‘Otherwise, it’s intolerable for america to bash and to merchantability thing that we don’t afloat judge in.’

As for miss groups, Flo insisted determination are immoderate large groups retired determination — the satellite conscionable isn’t acceptable for them yet.

‘They’re decidedly connected their mode back,’ Jorja said. ‘I deliberation a miss radical present compared to what miss groups were earlier is wholly different.

‘Before it was evidently the astir palmy clip for miss groups, it decidedly was a definite mode for a statement to marque money, and I deliberation it was each evidently manufactured – much truthful than present – but the euphony was incredible.

‘But I deliberation present it feels much led by the artist. Definitely successful our case, cipher tin archer america what we’re going to enactment out, what this is going to look like, what that’s going to dependable like.

‘So, it’s a bully resurgence that’s coming back.’

In a clip wherever things ‘feel truly bleak for women’, Flo are conscionable blessed to beryllium carrying connected that miss powerfulness bequest — adjacent if they’re doing it connected their ain for now.

Flo’s debut medium Access All Areas and the deluxe mentation Unlocked are retired now.

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