ITV has acquired the rights to a Norway TV series, which it volition bring to TV screens successful the UK
- Published: 9:28, 12 Feb 2025
- Updated: 9:28, 12 Feb 2025
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ITV has revealed plans for an 'exhilarating' caller TV series, aft it snapped up a fashionable programme from Norway.
The Box is acceptable to articulation ITV, with the broadcaster putting retired a telephone for accumulation companies to bid to make the caller show.
The amusement successful Norway utilized celebrities arsenic contestants but its thought the ITV mentation would usage the wide nationalist to instrumentality part.
The amusement sees a formed of contestants placed 'at mercy' of the amusement arsenic they each participate a container and are transferred to a antithetic location.
When the container opens astatine the caller location, the contestant indispensable look immoderate is successful beforehand of them.
Aleksander Herresthal, Chief Creative Officer astatine Seefood TV said: "The effect to The Box worldwide has been incredible—almost overwhelming successful the champion way.
"Bringing it to the UK with ITV is simply a large accomplishment and a important next measurement for our format...
"From the infinitesimal I connected with ITV, I knew this would beryllium the cleanable location for the format.
"The originative squad genuinely valued the content, and they challenged our ideas portion they stayed existent to the premise.
"Their insightful questions showed a heavy committedness to afloat knowing the conception and elevating it to caller heights."
He continued: "It’s precisely the benignant of collaboration you privation – moving with radical who strive to refine and heighten an idea, shaping it into thing exceptional.
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"ITV’s passionateness for bold, high-energy amusement is precisely what The Box needs, and I can’t hold to spot however they marque it their own."
ITV's caput of entertainment, Katie Rawcliffe said: "The Box is an exhilarating and immersive caller format, that volition not lone trial our contestants but besides invitation our viewers connected the eventual TV experience, privy to the contestants’ gameplay and strategy – but volition they beryllium capable to foresee the outcome?"
Details for The Box are inactive to beryllium revealed, with details owed to travel soon.
The news comes arsenic ITV has besides made a determination for much world TV, arsenic Graham Norton will beforehand new ITV series The Neigh-bourhood.
Not airing until 2026, the amusement volition amusement real-life families trying to hitch on arsenic neighbours aft they determination into a thoroughfare past negociate shared meals and different societal occasions — portion dilatory voting each different out.
The regular dramas that play retired betwixt households volition interaction connected dynamics down closed doors.
And to triumph the show’s immense but arsenic yet undisclosed prize the contestants indispensable decision their neighbours portion besides ensuring they enactment fashionable connected the street.