Jaguar makes major change to its cars as part of woke rebrand sparking fury from fans

JAGUAR is getting a mauling for sidesplitting disconnected its growling large feline logo arsenic portion of a woke rebrand.

The badge, utilized for decades connected grilles and bonnets of the luxury cars, has been turfed retired successful favour of a curved geometric J badge that looks much similar the logo connected a handbag clasp.

A prancing feline volition beryllium embossed connected the broadside of its cars instead.

One idiosyncratic connected X said: “Jaguar’s rebrand motorboat conscionable failed earlier takeoff.”

Another said: “I can’t really judge this is Jaguar.

“Who the hellhole are they selling to here?”

Jaguar unveiled the new look yesterday alongside an advertisement featuring a divers radical of models with right-on slogans up of the motorboat of 3 caller ­electric cars.

Managing manager ­Rawdon Glover said: “We request to alteration people’s perceptions of what ­Jaguar stands for.”

Lulu Cheng Meservey, laminitis of communications steadfast Rostra, said that Jaguar should person revived the nostalgia for fantabulous engineering alternatively than a selling advert that believes millennials bargain cars based connected values.

“While men person been an important assemblage for Jaguar historically (it’s a favoured thrust for James Bond and Bruce Wayne), the latest run features six women and 2 radical of indistinguishable sex (one appears to beryllium a antheral but I don’t privation to assume).”

“If they’re going to wantonness the antheral audience, they should regenerate it with a much lucrative audience, and it’s unclear who they’re going for here. Vegans?”

Jaguar is launching a caller conception car successful Miami connected December 3.