John Lewis reveals another Christmas advert hint – watch now

JOHN LEWIS has unveiled the 2nd portion successful its trilogy of adverts celebrating Christmas.

The home, manner and tech retailer contiguous launched the "Give Knowingly" clip created by Saatchi and Saatchi.

John Lewis said the latest instalment highlights the "wisdom and omniscient choices" its customers marque erstwhile buying Christmas presents.

The advert chronicles the ups and downs of 1 shopper's pinkish jumper bought for her by her mum.

The 30-second clip reveals however the pistillate spilt jam connected the jumper, stowed it distant successful her loft erstwhile she died her hair the aforesaid colour and wore it erstwhile going authoritative with her partner.

The advertisement closes with a inactive of the jumper wrapped up with a enactment that reads "Love Mum X" arsenic narrator and histrion Samantha Morton says "just cognize it's for you, and the idiosyncratic who gave it to you loves you".

Franki Goodwin, main originative serviceman astatine Saatchi and Saatchi, said: “Though we’re a fewer weeks out, the travel to uncovering the cleanable Christmas contiguous truly starts now.

"It was indispensable we captured this penetration successful this 2nd section and brought our astonishing supplier brands into the story."

The merchandise of the "Give Knowingly" advertisement comes conscionable weeks aft John Lewis unveiled the archetypal of its trilogy of Christmas ads.

The archetypal advertisement focuses connected the retailer's Never Knowingly Undersold pledge which was brought backmost successful September aft 2 years.

The video, featuring euphony from creator Laura Mvula, shows a azygous John Lewis store model done the decades, from the roaring 1920s done to the modern day.

Scenes are besides shown during the outbreak of the Second World War, the swinging 60s and with shoppers clad successful Lycra during the 1980s.

The extremity of the 90-second clip past features the Never Knowingly Undersold pledge, which was archetypal launched successful 1925.

John Lewis is acceptable to merchandise the last portion successful its trilogy of ads aboriginal this month.

It is the archetypal time John Lewis has lined up a trilogy of adverts successful the tally up to the engaged Christmas period.

Last year, John Lewis' Christmas ad featured a young lad nurturing a Venus flytrap named snapper.

But shoppers were near divided implicit the video, with immoderate saying they were near "in tears" and others stating "Christmas is ruined".

In 2022, the retailer's 90-second festive ad had shoppers with their tissues astatine the ready as it chronicled a foster dad's achy advancement successful learning to skateboard - each to marque his teenage girl consciousness astatine location astatine Christmas.

WHAT RETAILERS ARE DOING THIS CHRISTMAS

A fig of retailers person already announced they are closing stores this Boxing Day to springiness unit clip off.

Home Bargains, Aldi and John Lewis and Waitrose have each said they volition unopen branches connected December 25 and 26.

Meanwhile, TV Chef and prima Nigella Lawson has already been revealed arsenic the look of Greggs' Christmas ads, The Sun exclusively revealed.

One of the UK's biggest supermarkets Sainsbury's has already released its Christmas ad too, starring an iconic children's character.

The prima successful question is the beloved Big Friendly Giant (BFP) who features successful the same-named Roald Dahl children's book.

The 60-second clip is airing for the archetypal clip contiguous astatine 8.15pm this evening during Coronation Street connected ITV.

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