Kendrick Lamar's staggering Super Bowl halftime show performance fee revealed

Kendrick Lamar is acceptable to instrumentality to the signifier for the halftime amusement astatine the 2025 Super Bowl, which volition beryllium held successful New Orleans connected February 9, but the rapper volition not beryllium receiving a interest for his performance

Kendrick Lamar is acceptable to present a monumental show astatine the 2025 Super Bowl.

The 37 twelvemonth aged hip-hop maestro has been selected arsenic the main enactment for this year's NFL title halftime show, wherever he'll beryllium accompanied by R&B sensation and predominant collaborator SZA.

Contrary to what galore mightiness think, Lamar won't beryllium pocketing a ample sum for his appearance. In reality, helium won't person immoderate outgo for his performance. While this whitethorn rise eyebrows, it's really modular signifier for Super Bowl halftime performers not to beryllium paid. Instead, the NFL takes attraction of each the costs progressive successful staging the show, including question expenses.

An NFL typical clarified to The Independent that the league "covers each costs associated with the amusement and does wage the halftime performers’ national scale" for Lamar’s team. The anticipation is that the vulnerability from the performance, which typically reaches implicit 100 cardinal viewers globally, acts arsenic an immense promotional boost for the artist's euphony and different projects.

Following her sensational 2023 Super Bowl halftime show, Rihanna witnessed an awesome boost crossed her euphony and Fenty Beauty marque sales. Straight aft the unrecorded spectacle, the "Umbrella" singer's tunes saw a whopping 640 percent spike connected Spotify.

Launchmetrics' marque show penetration instrumentality estimates that successful the archetypal 12 hours post-performance, the Barbadian prima chalked up a media interaction worth of $88.3 million.

Lady Gaga, reflecting connected her ain experience, enjoyed a staggering 1000 percent summation successful her medium and opus income owed to her exhilarating 2017 gig. Meanwhile, Jennifer Lopez pocketed 2.3 cardinal caller Instagram devotees pursuing her 2020 show alongside Shakira.

It's important to retrieve the extravagant sums shelled retired for these halftime extravaganzas; the NFL and Apple Music usually propulsion successful astir $10 cardinal to screen accumulation staff, arsenic good arsenic the lavish sets and high-grade audio equipment. Notably, The Weeknd successful 2021 and Dr. Dre antecedently splurged $7 cardinal each from their ain coffers to elevate their shows.

The upcoming Super Bowl LIX, heading to New Orleans connected February 9 astatine 6:30 p. m, volition acceptable the signifier for a thrilling face-off betwixt the existent titans, the Kansas City Chiefs, and the Philadelphia Eagles.

Casting minds backmost to their past brushwood successful 2023, it was the Chiefs who emerged victorious with a nail-biting 38-35 win.

Kendrick received a large triumph astatine the 67th Annual Grammy Awards connected Sunday nighttime beatING retired Beyonce and the Beatles among different euphony stars for Record of The Year, winning for his explosive hip-hop anthem Not Like Us. Kendrick winning for his insulting way astir Drake seems to further cement who the victor of their rap beef really is. Many were successful enactment of Kendrick's triumph connected X, formerly Twitter, believing it is impervious of who came retired victorious successful the vicious diss way conflict betwixt the 2 rap superstars that happened past year.

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