Killjoy plot to slap cigarette-style health warnings on chocolate bars and crisps branded ‘crackpot’

A NANNY authorities crippled to slap cigarette-style warnings connected cocoa bars and crisp packets was past nighttime branded “crackpot” by critics.

Downing Street besides distanced itself from the joyless plans cooked up by erstwhile authorities nutrient tsar Henry Dimbleby. 

The steadfast eating campaigner is calling for sweeping restrictions connected junk nutrient including forcing supermarkets to show them little prominently.

He told the BBC: “If you locomotion into a supermarket, the archetypal happening you’ll spot is simply a immense magnitude of effect and veg.

“And past you person aisles and aisles of food-like substances - you person Kit Kat cereal adjacent to Crave cereal being marketed astatine children with discounts, due to the fact that that is the nutrient that it’s easier to marque wealth selling that food.

“The nutrient would inactive beryllium determination but beryllium displayed little prominently, you’d person achromatic marks connected it to accidental this is not a bully happening to eat… a mandatory statement saying this is atrocious for you successful a large disposable way.”

Although Labour is pressing up with a prohibition connected junk nutrient advertising, Sir Keir Starmer’s processing said “we person nary plans” for the smoking-like disclaimers. 

Chris Snowdon, Head of Lifestyle Economics astatine the IEA said: "Mr Dimbleby seems to deliberation that the mean rules of policy-making shouldn't use to his crackpot ideas astir food.

"He wants politicians to disregard nationalist opinion, hide astir the economical costs and not interest astir whether the policies volition enactment oregon not.”

It came arsenic a survey recovered that listing calorie counts adjacent to items connected pub and edifice menus does not effect successful punters eating less.

Liverpool University researchers studied 3,300 radical astatine 330 eateries successful 2021 and again successful 2022 aft mandatory labelling was introduced by the Government.

Writing successful the diary Nature Human Behaviour, they recovered radical said they work the accusation but did not importantly trim their calorie intake.

Mr Snowdon added: “Yet different nanny authorities argumentation crashes and burns.”