Krept warns money can 'go as quickly as it comes' for artists as he looks to future

Krept said his marque Nala's Baby was past valued astatine £17.5m and has grown rapidly since launching 2 years ago

One fractional of the UK rap sensation Krept & Konan has opened up astir however diving into the concern world has eased the accent connected his euphony career, cautioning that currency travel for artists tin beryllium fleeting.

Krept, besides known arsenic Casyo Johnson, proudly shared that his task Nala’s Baby is present worthy £17.5m, having seen accelerated maturation since its inception 2 years ago. The brand, which helium launched with co-parent Sasha Ellese, offers skincare and haircare products for children and babies, and is stocked by large retailers specified arsenic Boots, Tesco, and Sainsbury’s.

Inspired by their 4 twelvemonth aged girl Nala, the duo wanted to make babe products with earthy ingredients. Reflecting connected his modulation from euphony to entrepreneurship, Krept highlighted the deficiency of fiscal guidance for young, abruptly palmy musicians. "There are truthful galore examples of artists that come, they person everything, and past they don’t person anything," helium explained to PA quality agency.

"You’ve not truly had clip to larn to negociate your money. It tin spell arsenic rapidly arsenic it comes. I deliberation it’s bully to acceptable examples for them to spot that erstwhile you get money, put it oregon bash different things with it... if you privation to support what you’re doing."

At 34, Krept contemplates the longevity of his rap career: "How aged americium I going to beryllium continuing to rap? I don’t privation the unit of music," helium said. "I would alternatively physique things that I tin enactment on, there’s nary unit connected the euphony broadside of it, I tin bash euphony freely however and erstwhile I want."

Krept has been named arsenic an ambassador for Samsung’s Solve for Tomorrow competition, which is connected the hunt for innovative concern ideas from 16 to 25-year-olds successful the UK. The winners volition person the accidental to enactment with manufacture experts to make their ideas further, with the deadline for applications being January 12.

Krept shared that helium relied heavy connected the enactment of friends and contacts erstwhile mounting up his ain business, and was introduced to a skincare specializer aboriginal successful the process. He said that networking was his "number one" extremity for budding entrepreneurs, stating it had been "crucial" to the maturation of Nala’s Baby.

"I had to bash presentations to friends adjacent though I’d known them for years... I was doing back-to-back presentations for weeks, pitching the concern thought to loads of people," helium said. "I was capable to rise that concern from my web of antithetic people."

Nala’s Baby boasts high-profile investors specified arsenic sports stars Anthony Joshua and Marcus Rashford, and exemplary Jourdan Dunn.

Krept, who is owed to merchandise a caller medium with Konan successful 2025, said Nala’s Baby is connected way to quadruple its first-year income successful the existent fiscal year.