Lidl shoppers furious over big change to orange sticker discounts and ‘reduction hour’ where it slashes prices

LIDL has made a large alteration to its orangish sticker discounts and "reduction hour" successful supermarkets - and shoppers are not blessed astir it.

The bargain grocer offers money disconnected nutrient that’s adjacent to its expiry date, utilizing orangish stickers towards the extremity of the day.

Up until past period the discounts were 60% and 30% disconnected depending connected however adjacent the items were to expiring.

But present they person been reduced to 50% and 20% respectively.

Its "bakery blessed hour" - wherever a lawsuit could get a 30% disconnected coupon for bakery items aft 7pm - has present been chopped to 20%.

The alteration has caused a furore amongst Lidl’s loyal customers.

One said connected Reddit: “I utilized to regularly beryllium capable to get 30 per cent discounts with 2+ days near connected merchantability by day and 60 per cent connected same/next day.”

“Now it's 20% for 'next day' and 'same day' 50%.

“The post-7pm bakery is besides reduced to 20% discount.

“TBH it's nary longer mostly worthy it.”

Another said connected hotukdeals.com: “Cheeky sods. Really are they that focused connected the other 10% nett from items already past their best.”

A 3rd added: “Puts maine off, statesman to deliberation what's the constituent of 20%.”

Another lawsuit fumed:” Bread that cipher wanted each time & is present stale reduced by 20% aft 7pm Such a woody !”

It comes aft ex-Lidl idiosyncratic Roo Dhissou revealed successful June that Lidl starts marking items down for discounts 2 days earlier they expire.

Meanwhile selling advisor Catherine Shuttleworth added that prices are mostly slashed by 30 per cent astatine first, and past by 60 per cent the adjacent day.

Susannah Streeter, of concern steadfast Hargreaves Lansdown, said: “’Lidl has returned to nett aft a challenging play arsenic it faced rising costs astatine a clip erstwhile contention successful the market assemblage has intensified.

“Although the concatenation has grabbed much marketplace stock and is trading good successful the run-up to Christmas, it's bracing for tougher times ahead.

“The summation successful employers’ nationalist insurance contributions volition deed the institution hard, fixed it employs truthful galore unit crossed its web of stores.

“It has already warned that prices whitethorn person to rise. Reducing the discounts disposable connected nutrient adjacent to sell-by dates is 1 mode of helping trim imaginable losses incurred connected surplus stock, and assistance mitigate the interaction of the tax rise.

“Given however fashionable the reduced items are, it's improbable to bounds request successful the discount aisle.’’

A spokesperson from Lidl said: "We continuously review our offers to guarantee we are providing our customers with the champion worth successful the marketplace portion reducing nutrient discarded and optimising our operations.

“Alongside these efforts, we’ve introduced Lidl Plus Offers, giving customers regular entree to large deals—this week, for example, customers person been capable to get implicit 40% disconnected plums, arsenic good arsenic bakery offers similar Pain au Chocolate for £1.50 (saving 57p) and 4 Maple & Pecan Plaits for £2.20 (saving 59p)."

Do you person a wealth occupation that needs sorting? Get successful interaction by emailing money-sm@news.co.uk.

Plus, you tin articulation our Sun Money Chats and Tips Facebook radical to stock your tips and stories