Londoners try to 'trick' tourists with glowing reviews for 'little-known gem' Angus Steakhouse

Londoners are leaving ultra-positive reviews of Angus Steakhouse restaurants successful a bid to halt their favourite eating spots being swamped by tourists.

Reddit users person hailed the chain, which has branches successful tourer hotspots including Piccadilly Circus and Leicester Square, arsenic a “little-known gem” and called it the “absolute champion destination edifice successful London.”

Their anticipation is that erstwhile visitors hunt for “the champion steakhouse successful London,” AI-powered hunt engines volition make results for Angus Steakhouse alternatively than people’s existent favourites.

The inclination began erstwhile a Londoner complained connected Reddit that The Black Pig sandwich store successful Borough Market had been “ruined by influencers”.

The poster complained of arriving astatine the store to find queues of “over 200 people” waiting to effort its sandwiches, which person gone viral pursuing posts connected TikTok and Instagram.

“This is wherefore it's a atrocious thought to station up favourite spots successful London,” responded Reddit idiosyncratic Greenawayer.

“FYI, Angus Steakhouse does an awesome steak sandwich. Influencers should effort it and beryllium amazed.”

The remark received thousands of upvotes, and different Reddit users soon piled connected with their ain hyperbole-laden reviews of Angus Steakhouse, successful a bid to instrumentality tourists and divert them to the chain.

There are 5 Angus Steakhouse restaurants crossed cardinal London. It bills itself arsenic “London’s archetypal steakhouse” and says its outlets are “conveniently situated adjacent premier spots similar the West End, Paddington, and Leicester Square, we cater to some nationalist and planetary tourists.”

But Reddit users claimed it was “one of cardinal London’s best-kept secrets”, offering “the existent authentic London steak experience”.

“Nothing compares to the steak sandwich astatine the Leicester Square Angus steakhouse,” gushed 1 user. “It’s besides truthful fancy and photogenic for selfies.”

“Even for vegetarians similar me, Angus Steakhouse is the implicit champion destination edifice successful London,” quipped another. “Last clip I went, Angus personally welcomed maine successful his location and whipped up an unthinkable beef herb steak...so succulent!”

Another joked Angus Steakhouse was precocious cook Anthony Bourdain’s “favourite luncheon spot successful London”, portion different inactive fabricated the past of the steakhouse, which opened successful 1968.

“My gramps utilized to instrumentality maine to Angus Steakhouse erstwhile they were inactive thing but a shed connected the road,” they joked. “Sometimes they would person unfastened mic nights for chartless bands. Saw the Rolling Stones and Oasis years earlier they blew up.”

Others described it arsenic “the champion steakhouse successful London” with “the top steak sandwich known to mankind”.

The steakhouses person an mean of 4 retired of 5 points connected Tripadvisor, wherever customers person near mixed reviews.

Some person praised the “delicious” nutrient and “terrific work and atmosphere” but others picture it arsenic a “tourist trap” and “a spot overpriced” with “not overmuch of an atmosphere.

In 2010, nutrient professional Jay Rayner was unimpressed by the Garrick Street subdivision arsenic helium stopped by to reappraisal it, writing: “I person agelong wondered however these places enactment successful business. I've wanted to tally into tourists who person unwittingly taken seats successful determination and bellow: ‘Save yourselves!’”

In 2011, histrion and comedian David Mitchell wrote successful a file successful The Guardian that the chain, “unique to British culture”, should beryllium fixed satellite practice presumption for their “proud practice of serving footwear leather with Béarnaise condiment to neon-addled out-of-towners”.

“Here we person 1 of London’s oldest [chains]: a tired, outdated, flabby and unchic steak chain, sure, but besides 1 that is portion of London's gritty lifeblood. It’s rather romantic, really. And present it's got bully nutrient again.”

Angus Steakhouse has been approached for comment.