Luxury car manufacturer Jaguar unveils a NEW logo and branding ahead of electric-only reinvention

JAGUAR person unveiled a caller logo arsenic portion of their re-branding to electrical lone models.

The luxury car shaper sparked a heated debate, with immoderate claiming it looks similar "it was designed by kids", portion others "love it".

It comes up of the company's relaunch arsenic an electric-only brand, with 3 caller EVs to beryllium rolled retired successful 2026.

The British shaper already removed respective caller motors to ore connected moving distant from petrol and diesel cars.

Jaguar revealed a marque caller logo contiguous arsenic portion of their re-invention.

It features the connection Jaguar, with each aureate missive successful little lawsuit - isolated from G and U.

A spokesperson said the caller logo, written arsenic JaGUar, has "seamlessly blended precocious and little lawsuit characters successful ocular harmony".

There is besides a "leaper" feline acceptable connected the backdrop of 16 lines.

Jaguar announced its modulation to electric vehicles successful 2021.

Managing manager Rawdon Glover said: "We request to alteration people's perceptions of what Jaguar stands for.

"And that's not a straightforward, casual happening to do. So having a occurrence interruption successful betwixt aged and caller is, actually, precise helpful."

Jaguar Land Rover (JLR) main originative serviceman Gerry McGovern added the re-branding was "imaginative, bold and artistic" and "unique and fearless".

JLR antecedently said the archetypal car rolled retired successful the re-brand would beryllium a four-door GT built successful Solihull, West Midlands.

However the caller logo has raised immoderate eyebrows and garnered mixed opinions.

"The marque won't past past 2030. The logo looks similar it was designed by kids," penned 1 idiosyncratic who wasn't a fan.

Another added: "I'm, indifferent to re-branding. It's Ok but reasonably dull, and the Capital G is crass, but the remainder is casual enough to ignore."

Someone other said it looked much suited to a "high-end covering oregon furnishings brand".

"I shared it with my member and helium replied 'What the existent f***',   honestly, what a disaster," agreed a fourth.

One doubter who was "mortally offended" said it was "really weird", portion different dubbed it "horrific".

"Did the enactment acquisition kid marque this? It's horrific. Please teardrop it up and commencement again," they said.

But, connected a much optimistic note, 1 instrumentality argued: "We thin to recoil at immoderate rebranding erstwhile it occurs due to the fact that we're acquainted with the existing one, but lone clip volition archer really."

"Personally I emotion it. I deliberation it harks backmost to the aged creation deco era. Let's spot what the cars that get this branding volition look like," added idiosyncratic else.

Another penned: "I americium a Jaguar fan. I ain three. I don't caput the rebranding."

"Looks wholly fine," agreed idiosyncratic else.

It comes aft the steadfast announced it volition extremity 89 years of contented arsenic it turns its backmost connected petrol powerfulness successful a unreserved to conscionable its self-imposed greenish targets.

Jaguar has been making its ain interior combustion cars since 1935 but had committed to going all-electric by 2025.

That's good up of the deadline for the 2030 ban on caller petrol and diesel cars.

But portion galore rivals person tried to easiness the modulation by offering a premix of EVs, hybrids and accepted cars, the beloved British marque preferred to marque a cleanable break.

From the extremity of this month, determination volition beryllium nary caller Jags successful UK dealerships for the archetypal clip since 1935.

The steadfast had already discontinued the XE, XF and F-Type models.

UK accumulation of the E-Pace and I-Pace has besides ceased, with planetary accumulation shutting down by the extremity of the year.

Only the F-Pace will spot its tally carried implicit into 2025, but volition beryllium discontinued astatine the extremity of the year.

And adjacent the 2025 mentation isn't acceptable to deed the showrooms for astatine slightest 12 months.

A connection from the institution read: "From November 2024, caller Jaguar income volition travel to an extremity up of our caller marque uncover aboriginal this twelvemonth and merchandise motorboat successful 2026.

"While we person present ceased allocation of our existent procreation of Jaguar vehicles, we bash person a enactment of models disposable to get connected an Approved Pre-Owned ground done our UK retail network."

Jag volition past unveil a re-imagined EV lineup this December, to spell connected merchantability successful 2026.

The headliner is simply a £100,000 GT model, which is promised to boast implicit 500 horsepower and a 435-mile range.

This volition beryllium followed up with a caller SUV and a Bentley-rivalling limousine from 2028.

Bosses are aiming to cement Jag's spot successful the luxury electrical car conception aboriginal on.

Managing Director Rawdon Glover told Autocar: "I deliberation our products, and possibly the adjacent procreation of the products, volition marque a large quality to however the full assemblage is perceived.

"The rational barriers to EV ownership at the infinitesimal inactive stay scope anxiousness and infrastructure, and the request to beryllium charging publicly.

"If we instrumentality each of those successful turn, each our vehicles volition person important leverage."

Fans volition beryllium relieved to hear, though, that Mr Glover changeable down rumours that Jaguar's iconic leaping feline logo would beryllium scrapped, adding: "For brands that privation to run successful the luxury space, their provenance, past and iconography are truly important.

"So we person reimagined the leaper for the caller brand and for the vehicle.

"It volition unrecorded on, but successful a somewhat developed format."