M&S axes popular Christmas giveaway that saw shoppers win free booze and £10,000 voucher

'12 Days of M&S' saw shoppers unfastened virtual doors - 1 for each time betwixt December 1 and December 12 - connected the Sparks app, conscionable similar a integer advent calendar, to unveil a prize

Marks and Spencer has confirmed its fashionable “12 Days of M&S” integer advent calendar won't beryllium returning this Christmas.

The giveaway has been a festive staple for M&S fans since 2022. It was disposable done the Sparks app and saw shoppers unfastened 12 virtual doors - 1 for each time betwixt December 1 and December 12 - to unveil a prize. Last year, immoderate of the prizes that were disposable included prosecco, gin, Percy Pigs, apparel and Christmas nutrient and decorations.

You didn't triumph a prize each time, arsenic immoderate of the doors contained discounts connected food, wine, flowers and clothing. Once you opened each 12 doors, you were past entered into a contention to triumph a £10,000 M&S acquisition card. But sadly, M&S has confirmed to the Mirror that it won't beryllium bringing backmost its “12 Days of M&S” this year.

The supermarket says shoppers volition inactive get festive offers, starting from November 28, including 20% disconnected nightwear, homeware and clothing. These volition look successful the Sparks app. We've asked M&S if the offers volition beryllium personalised, based connected your mean buying habits, and we'll update this nonfiction erstwhile we cognize more.

An M&S spokesperson told the Mirror: "This Christmas, each of our Sparks customers volition bask festive offers to adhd immoderate magic and sparkle to their festive buying experience, nevertheless and whenever they take to store with us. This is conscionable 1 of the ways we’re simplifying the buying acquisition for our customers passim the festive play and continuing to alteration our loyalty scheme, Sparks – to marque it adjacent amended and much applicable to our customers. "

It comes aft M&S released its caller Christmas range, which includes a caller Sleigh Ride Colin the Caterpillar, which features Colin sitting connected a cocoa sleigh, with a cocoa candy cane and presents connected apical of him. M&S says this festive Colin has 46% much cocoa than its regular version.